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- Tasks: Lead brand marketing strategies and execute innovative campaigns.
- Company: Join a cutting-edge athleisure brand that's reshaping fashion and sport.
- Benefits: Enjoy 26 days holiday, free gym access, and free parking.
- Why this job: Be part of a high-growth team that outsells global sports brands weekly!
- Qualifications: 3-5 years in marketing, preferably with sports or clothing brands.
- Other info: Work with a top-notch marketing team and unlock limitless career progression.
The predicted salary is between 43200 - 72000 £ per year.
Forward Role are working with one of the most exciting athleisure brands on the market right now to recruit a Senior Brand Manager. They are a cutting edge, fashion forward brand that covers fashion, sport and outdoor wear. Reporting to the Marketing Lead, this role will play a pivotal role in shaping the brand’s presence in the marketplace. This role is perfect for a strategic thinker who can identify consumer needs and position products and campaigns to serve them effectively.
A few reasons why you should apply:
- Outselling one of the most well-known, global sports brands, in apparel, week on week
- High growth – achieved what one of their competitors did in 10 months, in 2 months
- Opportunity to work with a best-in-class marketing team including a senior leader who is ex adidas
- Progression opportunities - If you’re ambitious, then sky is the limit in this business!
- Fantastic benefits including 26 days holiday, free onsite gym & free parking
Key Responsibilities:
- Develop and implement brand marketing frameworks.
- Craft and execute 360-degree marketing campaigns (creative, messaging, communications, and point of sale).
- Monitor marketing trends and analyse competitive products in the marketplace.
- Maintain and enhance brand tone of voice and positioning.
- Serve as the key marketing point of contact for cross-functional teams.
- Lead the marketing go-to-market (GTM) process and support new product flows.
- Plan and execute brand and channel campaigns.
- Ensure alignment with the overall marketing strategy while collaborating with the wider team.
- Manage brand marketing reporting, tracking KPIs within the established frameworks.
Requirements:
- In-depth knowledge of marketing, including advertising, market research, consumer behaviour, and marketing analytics.
- 3-5 years of experience in a similar role.
- Experience working for a sports or clothing brand is preferred.
- Self-motivated, positive, and a problem-solver.
- Strong ability to build and maintain cross-functional relationships.
- Proven track record of executing 360-degree marketing campaigns.
- Highly organized, with the ability to manage multiple campaigns simultaneously.
- Excellent communication skills.
Senior Brand Manager employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in athleisure and sports marketing. Understanding what resonates with consumers in this niche will help you demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience with leading brands like adidas. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful 360-degree marketing campaigns you've executed. Highlighting your hands-on experience will show that you can deliver results in a similar role.
✨Tip Number 4
Research the brand's current positioning and recent campaigns. Being able to speak knowledgeably about their marketing efforts will demonstrate your genuine interest and commitment to the role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing. Focus on your achievements in executing 360-degree marketing campaigns and any specific results you've achieved in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the athleisure industry and how your strategic thinking aligns with the brand's goals. Mention specific examples of how you've identified consumer needs and successfully positioned products in the past.
Showcase Your Knowledge: Demonstrate your understanding of current marketing trends and competitive products in your application. This could be through discussing recent campaigns you've admired or trends you've noticed that could benefit the brand.
Highlight Cross-Functional Collaboration: Since the role involves working with cross-functional teams, include examples in your application that showcase your ability to build relationships and collaborate effectively with different departments.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've identified consumer needs in the past and how you positioned products or campaigns to meet those needs effectively.
✨Know the Brand Inside Out
Research the athleisure brand thoroughly before your interview. Understand their current market position, recent campaigns, and what sets them apart from competitors. This knowledge will help you discuss how you can contribute to their growth.
✨Highlight Your Campaign Experience
Be ready to discuss your experience with 360-degree marketing campaigns. Share specific examples of campaigns you've led, the challenges you faced, and the results achieved. This will showcase your hands-on experience and success in similar roles.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working with various teams, prepare to talk about your experience in building cross-functional relationships. Highlight instances where collaboration led to successful outcomes, showing that you're a team player who can drive results.
