At a Glance
- Tasks: Own Google Ads strategy and optimise campaigns for profitability across luxury fashion brands.
- Company: Leading luxury fashion group with a global presence and strong ecommerce focus.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with access to senior leadership and innovative projects.
- Why this job: Make a real impact on marketing strategies and drive profitable growth in a dynamic industry.
- Qualifications: 4+ years of Google Ads experience and a strong ecommerce PPC background.
The predicted salary is between 40000 - 60000 £ per year.
Forward Role are proud to be partnering with a leading group in the luxury Fashion space, serving customers worldwide through ecommerce and physical retail across two well-established brands. They’re now investing heavily in growth and looking for a commercially-minded PPC specialist to own paid search strategy across the group - a £30m+ ecommerce operation with significant ad budgets and real influence over profitability.
The Opportunity
You’ll be given genuine ownership of Google Ads strategy across two established brands, working closely with Trading, Ecommerce, CRM, and senior leadership to make sure every pound of spend is driving profitable growth rather than just topline revenue. This suits someone who thinks in contribution margin and CAC rather than vanity metrics.
What You’ll Be Doing
- Google Ads Management
- Owning the Google Ads strategy across both brands, including Shopping, Performance Max, Search, Brand, Dynamic Search, YouTube, and Display remarketing
- Continually refining account structure and campaign performance
- Staying sharp on AI developments within Google Ads and beyond
- Profitability & Commercial Performance
- Optimising campaigns against contribution margin, gross profit, ROAS, and CAC — not just revenue
- Working closely with Trading teams to keep marketing activity aligned with stock availability and margin goals
- Feed & Merchant Centre Management
- Managing Google Merchant Centre and driving product feed quality and optimisation
- Ensuring stock, pricing, and promotional data stays accurate
- Partnering with Ecommerce on feed enhancements and automation
- Cross-Brand Strategy
- Spotting efficiency opportunities across both brands and reducing cannibalisation between them
- Building strategies that maximise total group profitability, not just individual site performance
- Identifying ways to reduce dependency on paid acquisition over time
- Data & Analytics
- Analysing campaign performance and acquisition trends
- Building meaningful reporting and dashboards
- Working across Shopify, GA4, Merchant Centre, and reporting tools to keep measurement accurate
- Testing & Innovation
- Running continuous tests across bidding strategies, creative, landing pages, product segmentation, and audience targeting
- Leveraging AI and automation to push performance further
- Keeping pace with changes across Google Ads and ecommerce marketing more broadly
What We’re Looking For
Essential
- 4+ years managing significant Google Ads budgets
- Strong ecommerce PPC background
- Hands‑on experience with Shopping and Performance Max campaigns
- Solid understanding of Google Merchant Centre
- Advanced Excel and analytical skills
- Strong grasp of attribution and conversion tracking
- Confident using GA4
- A genuinely commercial mindset focused on profit, not vanity metrics
- Meta Ads experience
Desirable
- Shopify experience
- Luxury retail or fashion experience
- Familiarity with feed management tools
- Experience with platforms like Optmyzr
- Experience managing international campaigns
Why Apply
This role comes with real scope: substantial budgets, direct access to senior leadership.
Performance Marketing Manager in Richmond employer: Forward Role Recruitment
At Forward Role Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, ensuring that our team members thrive in their careers while contributing to our ambitious digital strategy. Join us to be part of a fast-paced environment where your expertise will directly impact our success and drive meaningful change.
