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- Tasks: Lead a dynamic marketing team and drive innovative strategies across multiple brands.
- Company: Join a forward-thinking company with a focus on growth and collaboration.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact by shaping marketing strategies and leading a talented team.
- Qualifications: Proven experience in digital marketing and strong leadership skills.
- Other info: Exciting opportunity for career advancement in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Are you a proven marketing leader who thrives on managing and developing high-performing teams? We’re recruiting a Group Marketing Manager to lead a multi-brand, multi-site marketing function, with a core focus on people leadership, performance management and strategic oversight. This role is ideal for a senior marketer whose biggest strength is leading specialists, setting direction, and ensuring each channel delivers against commercial objectives.
This is a hybrid role based in Preston, with responsibility for shaping and delivering the group-wide marketing strategy, driving demand generation, and elevating brand presence across multiple businesses.
The OpportunityYou will lead a team of four specialists across PPC, SEO, digital and general marketing activity, owning strategy, budget and performance. With a major focus on digital channels, you’ll be responsible for driving lead generation, website performance and measurable ROI across the business.
You’ll work closely with senior stakeholders across Sales, Finance, Operations and divisional leadership teams to ensure marketing plans are aligned to commercial goals and growth targets.
Key responsibilities- Lead, coach and develop a team of four marketing specialists across PPC, SEO, Digital and General Marketing
- Create a high-performance culture with clear objectives, accountability and development plans
- Own and deliver the Group marketing strategy and annual plan
- Full ownership of PPC strategy, budgeting, optimisation and ROI
- Lead SEO strategy across technical, content and on-page optimisation
- Drive website improvement, CRO and analytics (GA4) performance
- Implement and optimise marketing automation and CRM programmes
- Plan and execute integrated multichannel campaigns (search, paid social, email, web, events)
- Establish KPIs, dashboards and clear performance reporting across brands
- Manage agencies and suppliers to maximise value and output
- Maintain brand consistency across multiple sites and business units
- Own Group marketing budgets and reporting, ensuring spend delivers measurable ROI
Digital Marketing Manager in Preston employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Preston
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who are already in roles you aspire to. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is a great way to demonstrate your expertise in PPC, SEO, and digital marketing strategies.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing efforts. Bring fresh ideas to the table that align with their goals, especially around lead generation and brand presence. We love seeing candidates who are proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate marketers ready to lead and innovate.
We think you need these skills to ace Digital Marketing Manager in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in leading teams and driving marketing strategies that align with commercial objectives. We want to see how your skills match what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven lead generation, improved website performance, or delivered measurable ROI in previous roles. Numbers speak louder than words!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for our team. Share your passion for digital marketing and how your leadership style can create a high-performance culture at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Marketing Metrics
Make sure you’re well-versed in key performance indicators (KPIs) relevant to digital marketing. Be ready to discuss how you've used metrics like ROI, lead generation, and website performance to drive successful campaigns in your previous roles.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading and developing teams. Discuss specific instances where you’ve coached team members or created a high-performance culture, as this role heavily focuses on people leadership.
✨Understand the Company’s Brand Strategy
Research the company’s current marketing strategies and brand presence. Be prepared to share your thoughts on their approach and how you would enhance it, especially across digital channels like PPC and SEO.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges, such as budget management or campaign optimisation. Think through potential scenarios in advance and outline your strategic approach to solving them.
