At a Glance
- Tasks: Lead paid media strategy across platforms like Meta, TikTok, and Google.
- Company: Fast-growing healthcare/beauty eCommerce brand with a strong founder story.
- Benefits: Competitive salary, hybrid work model, and opportunities for real ownership.
- Other info: Join a dynamic team focused on growth and innovation.
- Why this job: Shape the future of a thriving brand and make an immediate impact.
- Qualifications: 3+ years in paid social/search, strong analytical skills, and eCommerce experience.
The predicted salary is between 50000 - 60000 £ per year.
Forward Role are recruiting on behalf of a fast-growing healthcare/beauty eCommerce brand for a Performance Marketing Manager to take ownership of paid media strategy and execution. This is a business with real momentum - a strong founder story, a loyal and fast-growing customer base, and ambitious plans for further UK and international growth. Paid media sits right at the centre of that growth, and this role will be the one shaping it!
The Role
- You’ll own paid campaigns end-to-end across Meta, TikTok, Google (Search, Shopping, Performance Max & YouTube), and emerging channels like Pinterest and Snapchat.
- You’ll work directly with the Head of Marketing, CEO and eCommerce Manager, partner closely with an in-house creative team, and use data to drive every decision — from budget allocation to creative testing to scaling what works.
- This is a hands‑on role with genuine ownership from day one, in a fast‑paced, high‑growth environment where your ideas will be felt immediately.
What You’ll Be Doing
- Managing campaign setup, budget allocation, audience strategy and bid optimisation across all major paid channels.
- Running continuous creative testing — new hooks, formats and messaging — and briefing UGC concepts with the in-house creative team.
- Monitoring and reporting on ROAS, MER, CPA, CAC, AOV, CVR, LTV and revenue by channel.
- Driving improvements across landing pages, funnel conversion, targeting and attribution.
- Working closely with Marketing, Creative, CRM and TikTok Live teams to keep everything aligned to commercial priorities.
What We’re Looking For
- 3+ years managing paid social and paid search campaigns, with proven success scaling an eCommerce brand.
- Strong hands‑on experience with Meta Ads Manager, TikTok Ads and Google Ads.
- Confident using GA4, Shopify and reporting/attribution tools.
- Highly analytical, commercially minded, and comfortable making decisions from data.
- Experience in beauty, wellness, health or FMCG is a strong plus, as is familiarity with Klaviyo, TikTok Shop, CRO or platforms like Triple Whale or Northbeam.
If you want real ownership of paid media strategy in a brand that’s genuinely growing, and you’d rather be building the acquisition engine than maintaining someone else’s, we’d love to hear from you.
Performance Marketing Manager Hybrid employer: Forward Role Recruitment
At Forward Role Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, ensuring that our team members thrive in their careers while contributing to our ambitious digital strategy. Join us to be part of a fast-paced environment where your expertise will directly impact our success and drive meaningful change.
