At a Glance
- Tasks: Lead marketing initiatives, drive lead generation, and create engaging content across multiple channels.
- Company: Fast-paced recruitment business in the heart of Manchester.
- Benefits: Competitive salary, flexible work options, and a vibrant office environment.
- Other info: Enjoy a collaborative culture with opportunities for creativity and professional growth.
- Why this job: Take ownership of marketing and make a real impact in a growing B2B company.
- Qualifications: Proven experience in senior B2B marketing, strong digital skills, and excellent content creation abilities.
The predicted salary is between 40000 - 50000 € per year.
We’re working with our client, a fast-paced recruitment business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave. This is a broad, hands-on role with real ownership. You’ll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You’ll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content.
Key areas include:
- Lead Generation & Campaigns
- Planning and delivering quarterly marketing campaigns aligned to commercial goals
- Managing multi-channel campaigns across social, website and email
- Optimising funnels and reporting on campaign performance
- Social Media & Content
- Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
- Creating engaging, on-brand content and staying ahead of platform trends
- Monitoring performance and engagement metrics
- Brand, Website & SEO
- Strengthening employer-facing brand positioning and messaging
- Supporting website development and SEO improvements
- Refreshing existing website content and producing regular blog articles
- Using tools such as SEMRush to identify errors and opportunities
- Thought Leadership & Video
- Producing insight-led content including whitepapers and reports
- Leading a fortnightly LinkedIn newsletter
- Planning, filming, editing and publishing video content for social and web
- Sales Enablement
- Creating marketing collateral for consultants (social graphics, decks, brochures)
- Supporting proposals, tenders and awards submissions
- Aligning marketing activity with business development priorities
About You
We’re looking for someone who can confidently run a marketing function and hit the ground running.
Essential:
- Proven experience in a broad, senior-level B2B marketing role, ideally Professional Services or Recruitment
- Strong lead generation, digital marketing and content strategy expertise
- Solid knowledge of SEO, website optimisation and performance tracking
- Confident managing multiple social platforms
- Excellent copywriting and content creation skills
- Strong organisation, project management and stakeholder skills
Why Apply?
- Full ownership of marketing across a growing B2B business
- A varied role combining strategy, creativity and delivery
- Collaborative environment with autonomy and visibility
- Modern Manchester city-centre office
- Work from home every Wednesday
Marketing Manager - 12M FTC employer: Forward Role Recruitment
Join a dynamic recruitment business in the heart of Manchester, where you will have full ownership of the marketing function and the opportunity to make a significant impact. With a collaborative work culture that values creativity and autonomy, you'll thrive in a modern office environment while enjoying flexible working arrangements. This role not only offers a chance to enhance your skills in a fast-paced setting but also provides ample opportunities for professional growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - 12M FTC
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This is your chance to shine and demonstrate what you can bring to the table beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in lead generation and brand positioning. Tailor your answers to show you understand their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Marketing Manager - 12M FTC
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing, lead generation, and campaign management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise in content creation and digital marketing.
Showcase Your Creativity:As a Marketing Manager, creativity is key! Include examples of past campaigns you've led or innovative strategies you've implemented. We love seeing how you think outside the box and drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to lead generation and campaign performance. Be ready to discuss how you've used data to optimise campaigns in the past, as this will show your analytical skills and understanding of what drives success in a B2B environment.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work, especially any engaging content you've created for social media or blogs. Bring along a portfolio if possible, and be ready to discuss your thought process behind each piece. This will demonstrate your creativity and ability to align content with brand messaging.
✨Familiarise Yourself with Their Brand
Research the company’s current marketing strategies and brand positioning. Be prepared to share your thoughts on their social media presence and website. Offering constructive feedback or ideas during the interview can highlight your proactive approach and genuine interest in the role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges, such as launching a new campaign or improving SEO. Think through your past experiences and be ready to articulate your strategies and outcomes clearly. This will showcase your problem-solving skills and readiness to take ownership of the marketing function.
