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For Companies At a Glance
- Tasks: Lead app marketing technology and media strategy to drive growth across iOS and Android apps.
- Company: Global retailer with a focus on innovation and performance marketing.
- Benefits: Competitive salary, car allowance, hybrid working, bonus, and private medical insurance.
- Why this job: Shape the future of app marketing and make a real impact in a dynamic environment.
- Qualifications: Experience with app marketing technology, MMPs, and strong analytical skills.
- Other info: Join a collaborative team and enjoy excellent career development opportunities.
The predicted salary is between 46800 - 78000 £ per year.
Forward Role have partnered with a global retailer looking for an experienced App Marketing Technology Manager to take ownership of the App Marketing technology and media stack. This role will be responsible for driving growth across the iOS and Android apps in the UK and internationally.
You’ll be a key member of the Performance Marketing team, acting as the vital link between Marketing and the App Product Owners. This is a high-impact role where you’ll shape how the business activates, measures, and optimises app media at scale - helping the business to unlock the full potential of the mobile ecosystem.
Note: This is a 12 month fixed term contract.
The Role
- Own and evolve the App Marketing Technology stack, including MMPs and deep-linking solutions.
- Design, develop, and manage app tracking frameworks (in-app events, deep linking, deferred deep linking) to improve attribution and campaign performance.
- Lead changes to data structures and taxonomies within the MMP to ensure accurate, privacy-compliant measurement.
- Partner with marketing teams to define and implement stack improvements that drive stronger commercial outcomes.
- Manage App Signal Health, with a strong focus on SKAdNetwork and privacy-first measurement.
- Oversee SDK and server-to-server integrations with key media partners such as Google UAC, Meta, and TikTok.
- Work closely with technical and development teams to prioritise and deliver change requests.
- Continuously evaluate the app marketing landscape, recommending new tools, technologies, and partnerships.
- Collaborate with Information Security to ensure secure and compliant audience and data processes across ad platforms.
About You
You’ll bring a blend of technical expertise, strategic thinking, and stakeholder confidence. Ideally, you’ll have:
- Deep knowledge of the App Marketing Technology and App Media Strategy landscape.
- Proven experience working with a Mobile Measurement Partner (MMP) such as Adjust, AppsFlyer, Branch, or Kochava.
- Experience with app analytics platforms.
- Hands-on experience with mobile SDK integrations, deep linking, and in-app event configuration.
- Strong analytical, organisational, and project management skills.
- Confidence working across marketing, product, and IT teams.
- A passion for sharing knowledge and upskilling others in app marketing technology.
What's On Offer
- Competitive salary - from £65k.
- Car allowance.
- Hybrid working - 1 day in the office a week.
- Bonus.
- 25 days holiday + bank holidays.
- Private medical insurance.
- Staff discount.
App Marketing Technology Manager in Manchester employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land App Marketing Technology Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to folks in the app marketing space on LinkedIn or at industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with app marketing technology and media strategies. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in app marketing technology. Be ready to discuss how you've used tools like MMPs or deep-linking solutions to drive growth in previous roles.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find and apply for roles that match your skills. Plus, it shows you're serious about joining our team!
We think you need these skills to ace App Marketing Technology Manager in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of App Marketing Technology Manager. Highlight your experience with MMPs, app analytics, and any relevant projects that showcase your skills in app marketing technology.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've driven growth in app marketing and how you can bring that expertise to our team.
Showcase Your Technical Skills: Don’t shy away from detailing your technical know-how! Mention your experience with SDK integrations, deep linking, and any tools you've used to optimise app media strategy. We love seeing those skills in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Tech Stack
Make sure you’re well-versed in the App Marketing Technology stack mentioned in the job description. Familiarise yourself with Mobile Measurement Partners (MMPs) like Adjust or AppsFlyer, and be ready to discuss how you’ve used them in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've improved campaign performance through data-driven decisions. Be ready to talk about specific metrics and outcomes that highlight your impact.
✨Understand the Mobile Ecosystem
Brush up on the latest trends in app marketing and the mobile ecosystem. Being able to discuss new tools and technologies will show that you’re proactive and passionate about the field, which is crucial for this role.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you successfully collaborated across departments. Highlight your communication skills and how you’ve managed stakeholder expectations in previous projects.
