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- Tasks: Lead a dynamic marketing team and drive innovative digital strategies.
- Company: Join a forward-thinking company in Preston with a hybrid work model.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies and elevate brand presence across multiple businesses.
- Qualifications: Proven leadership in marketing and expertise in digital channels.
- Other info: Collaborative environment with a focus on performance and development.
The predicted salary is between 36000 - 60000 £ per year.
Are you a proven marketing leader who thrives on managing and developing high-performing teams? We are recruiting a Group Marketing Manager to lead a multi-brand, multi-site marketing function, with a core focus on people leadership, performance management and strategic oversight.
This role is ideal for a senior marketer whose biggest strength is leading specialists, setting direction, and ensuring each channel delivers against commercial objectives. This is a hybrid role based in Preston, with responsibility for shaping and delivering the group-wide marketing strategy, driving demand generation, and elevating brand presence across multiple businesses.
The Opportunity
You will lead a team of four specialists across PPC, SEO, digital and general marketing activity, owning strategy, budget and performance. With a major focus on digital channels, you will be responsible for driving lead generation, website performance and measurable ROI across the business.
You will work closely with senior stakeholders across Sales, Finance, Operations and divisional leadership teams to ensure marketing plans are aligned to commercial goals and growth targets.
Key responsibilities
- Lead, coach and develop a team of four marketing specialists across PPC, SEO, Digital and General Marketing
- Create a high-performance culture with clear objectives, accountability and development plans
- Own and deliver the Group marketing strategy and annual plan
- Full ownership of PPC strategy, budgeting, optimisation and ROI
- Lead SEO strategy across technical, content and on-page optimisation
- Drive website improvement, CRO and analytics (GA4) performance
- Implement and optimise marketing automation and CRM programmes
- Plan and execute integrated multichannel campaigns (search, paid social, email, web, events)
- Establish KPIs, dashboards and clear performance reporting across brands
- Manage agencies and suppliers to maximise value and output
- Maintain brand consistency across multiple sites and business units
- Own Group marketing budgets and reporting, ensuring spend delivers measurable ROI
Digital Marketing Manager in London employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in digital. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is your chance to shine and demonstrate how you can elevate brand presence and drive demand generation.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can enhance their PPC, SEO, and digital efforts. Tailor your approach to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can lead teams and drive results. Your next big opportunity could be just a click away!
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in leading teams and driving marketing strategies that align with commercial goals. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your leadership style and how you've successfully managed marketing teams in the past. Be sure to mention specific achievements that demonstrate your ability to drive results.
Showcase Your Digital Expertise: Since this role has a major focus on digital channels, make sure to showcase your expertise in PPC, SEO, and analytics. We love seeing concrete examples of how you've improved website performance or generated leads through digital marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Marketing Metrics
Make sure you’re well-versed in key performance indicators (KPIs) relevant to digital marketing. Be ready to discuss how you've used metrics like ROI, conversion rates, and website performance to drive successful campaigns in your previous roles.
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll be leading a team of specialists. Prepare examples that highlight your experience in coaching and developing teams, setting clear objectives, and creating a high-performance culture. This will demonstrate your ability to lead effectively.
✨Understand the Business Landscape
Familiarise yourself with the company’s brands and their market positioning. Be prepared to discuss how you would align marketing strategies with commercial goals and growth targets, showing that you can think strategically about the business as a whole.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges, such as optimising PPC budgets or improving SEO performance. Think through potential scenarios and have structured responses ready, showcasing your problem-solving skills and strategic thinking.
