At a Glance
- Tasks: Create and implement CRM strategies to enhance customer engagement and retention.
- Company: Fast-growing luxury fashion brand with a unique membership model.
- Benefits: £45k salary, hybrid working, and opportunities for career growth.
- Other info: Collaborative environment with exciting expansion plans and cross-functional opportunities.
- Why this job: Join a dynamic team and shape the future of luxury fashion through innovative CRM strategies.
- Qualifications: Experience in CRM/lifecycle within ecommerce or subscription businesses; strong analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
CRM Specialist
Forward Role are partnering with a fast-growing, global luxury fashion business that is doing things very differently from a traditional retailer.
Built around a unique membership model, the business gives customers access to luxury fashion through a highly selective, closed community.
- Hybrid working (3 days onsite and 2 remote)
- London
The business has grown exponentially over the last two years, with a growing global customer base and distribution centres across the US and Europe.
It is now entering an exciting new phase, with further expansion planned and significant investment being made into the foundations needed to support the next stage of growth.
The business is part of a wider group that also includes a well-known British luxury fashion name, creating some really interesting opportunities across its customer bases and brands.
It's a lean, ambitious and highly collaborative business, where everyone is invested in making it succeed.
Having grown organically to date, the company is now building out its teams and putting more structure and ownership in place as it scales.
About the Role
Build and deliver the CRM retention and lifecycle strategy, using customer data to drive personalised journeys, engagement and long-term value.
Working cross-functionally, you'll shape segmentation, incentives and communications as the strategy develops.
Responsibilities
- Own CRM & lifecycle strategy across email, push and in-app, building journeys from onboarding to reactivation.
- Drive retention & membership growth, reducing churn, improving renewals and increasing revenue per member.
- Lead personalisation & segmentation, using customer behaviour and data to deliver relevant communications.
- Own CRM performance & analytics, including cohort analysis, LTV, retention KPIs and identifying opportunities for incremental growth.
- Work cross-functionally with Commercial, Buying, Merchandising and Finance to align CRM activity with wider business priorities.
What we're looking for
- CRM/lifecycle experience within a consumer, ecommerce or subscription business.
- Strong technical CRM skills, including automation, segmentation and behavioural targeting.
- Analytical and commercially minded, able to turn data into clear actions and recommendations.
- Hands-on Klaviyo or similar CRM experience, with exposure to building a strategy from the ground up.
- Strong cross-functional collaborator, with an understanding of subscription economics; luxury/off-price or startup experience is a bonus.
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CRM Specialist in London employer: Forward Role Recruitment
Join a dynamic and innovative luxury fashion and eCommerce group in London as a Commercial Data Analyst, where your insights will directly influence strategic decisions. With a strong emphasis on employee growth, you'll have the opportunity to work closely with senior leadership, enhancing your skills in a collaborative hybrid work environment. The company fosters a culture of curiosity and creativity, ensuring that your contributions are valued and impactful as they embark on an exciting journey of data-driven growth.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forward Role Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forward Role Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forward Role Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forward Role Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forward Role Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forward Role Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forward Role Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forward Role Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forward Role Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
