Merchandising Manager in Liverpool

Our client is a sport and lifestyle brand growing fast across both direct-to-consumer and wholesale channels. They're now hiring a Product Merchandising Manager to lead the Womens & Girls category, from strategy through to shelf.

You'll own the full product lifecycle for Womens & Girls - range strategy, consumer segmentation, pricing, forecasting, and sell-in. Working closely with design, marketing, GTM, development and sourcing, you'll shape collections that are commercially strong and true to the brand.

This is a hands-on, commercially-led role based at our client's Liverpool office. You'll balance long-term category planning with the day-to-day detail: pricing architecture, competitor analysis, KPI tracking, and the account plans that drive the wider strategy forward.

What You'll Be Doing

Plan & Position the Range

• Establish product positioning and support senior leadership on short- and long-term category plans in line with wider business direction
• Write key account plans that ladder up to the overarching strategy
• Define consumer profiles and segment the range by target consumer and distribution channel
• Work with design to develop product lines that are commercially viable and true to the brand

Own the Commercials

• Analyse DTC and WHS sales data, consumer behaviour, and seasonal and market trends to spot opportunities and manage product lifecycles
• Implement a pricing architecture in line with the market, benchmarking competitor pricing to maximise sales and profitability
• Provide accurate forecasts by article
• Hit category KPIs: SKU efficiency, margin, article counts and more

Bring the Range to Market

• Present ranges to internal and external stakeholders at sales launch, CAD reviews and pre-lines
• Brief in product needs, including specific retailer requirements and quick-to-market opportunities
• Manage the SMU process
• Prepare materials for sell-in, including trend reports, price lists and catalogues

Cross-Functional Delivery & Reporting

• Work closely with marketing, GTM, design, development and sourcing to bring collections to life
• Keep product information accurate and current across relevant systems
• Track and evaluate key success metrics, feeding back to design regularly

What We're Looking For

Must-Have:

• Minimum 3 years' experience in a similar product merchandising role
• Experience developing a brand within the sport and/or lifestyle industry
• Both commercially and strategically minded, with a proven track record of delivering brand growth
• Strong communication and presentation skills
• Knowledge of the consumer, WHS landscape and global market
• Strong interpersonal skills, with the ability to build relationships across cross-functional teams
• Highly organised, with the ability to manage multiple projects simultaneously

You'll Stand Out If You:

• Have specific experience merchandising womenswear or girlswear ranges
• Have worked across both DTC and wholesale channels

What You'll Get

• 💰 £45,000 - £55,000 salary (depending on experience)
• 🎉 Uncapped bonus scheme
• 🌴 25 days holiday plus your birthday off
• 🛡️ Death in service benefit, 4x salary
• 🛍️ Staff discount
• 🏋️ Free on-site gym
• 📈 Personal development opportunities
• 🚀 Be part of a successful, rapidly growing brand