Our client is a specialist digital analytics consultancy. They’re looking for a Marketing Analyst to join their growing them during a period of growth. They partner with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG. Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development.
The role
You’ll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting. It’s a hands‑on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.
- Bring together data from GA4, GTM, Google Ads, Meta and BigQuery, and turn it into clear dashboards and reports
- Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
- Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
- Draw on heatmaps, session recordings and on‑site behaviour tools to prioritise what to test next
- Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
- Work alongside the team on tagging, event tracking and data layer set‑up
- Help bring AI into day‑to‑day workflows and client solutions
- Stay on top of platform updates, measurement changes and CRO best practice
What’s on offer
- Salary of up to £45,000 + benefits
- Hybrid + flexible working, with two days a week in Leeds
- Join the business at an exciting time of growth
- A smaller, more personal environment where your work is noticed
- The chance to help build and shape the CRO function as it expands
- Strong CRO, digital analytics or a similar performance marketing role
- Hands‑on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
- Confident SQL, with experience querying data warehouses (BigQuery ideally)
- Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
- A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
- Clear, confident communicator, both written and spoken
- Well organised, and able to keep several client projects moving at once
- Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
- Knowledge of ad platform data and attribution modelling
- Python
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Marketing Analyst in Leeds employer: Forward Role Recruitment
Join a dynamic and innovative luxury fashion and eCommerce group in London as a Commercial Data Analyst, where your insights will directly influence strategic decisions. With a strong emphasis on employee growth, you'll have the opportunity to work closely with senior leadership, enhancing your skills in a collaborative hybrid work environment. The company fosters a culture of curiosity and creativity, ensuring that your contributions are valued and impactful as they embark on an exciting journey of data-driven growth.
