At a Glance
- Tasks: Lead the creative vision and transform a well-known consumer brand.
- Company: Heritage consumer goods business modernising for expectant parents.
- Benefits: Competitive salary, hybrid working, and significant influence on brand strategy.
- Other info: Opportunity to build an in-house creative team and drive innovation.
- Why this job: Shape the future of a beloved brand and connect with younger consumers.
- Qualifications: 8+ years in creative leadership with a strong brand transformation track record.
The predicted salary is between 70000 - 100000 £ per year.
A well-established, heritage consumer goods and retail business supporting families throughout their parenting journey, furniture, interiors, pushchairs, clothing, equipment and toys. The business is entering a period of transformation, with an ambition to become the go-to destination for expectant parents and to modernise how the brand looks, feels, and communicates.
A senior creative leadership role, reporting to the Marketing Director, responsible for shaping and evolving the brand, with a particular focus on connecting with younger, digitally minded consumers. You'll lead creative vision across digital, social, retail and omnichannel touchpoints, and play a key role in building a stronger in-house creative function.
Key responsibilities:
- Define and evolve the brand's creative direction across all consumer touchpoints
- Lead brand and product campaigns from concept through to production
- Build and develop the in-house creative team (designers, copywriters, content creators)
- Reduce reliance on external agencies by growing in-house capability
- Drive creative innovation across digital, social and emerging technology, including AI
- Manage external agencies and creative partners
- Partner closely with Marketing, Product, Digital, Retail and Commercial teams
About You
- 8+ years' experience in creative, brand or design, with senior creative leadership experience
- Proven track record leading brand transformation
- Strong background in consumer goods, retail, fashion or lifestyle brands
- Experience across both agency and in-house environments
- Skilled in creative direction, art direction, photography and storytelling
- Experience managing and growing creative teams
- Commercially minded, with an interest in AI and emerging creative technology
- Confident, hands-on leader comfortable working through change and ambiguity
What's on Offer
- Salary £70,000 - £100,000 (DOE)
- Hybrid working (3 days Huddersfield office / 2 days home)
- Lead the creative transformation of an established consumer brand
- Build and shape an in-house creative function
- Significant influence across brand, creative, digital and omnichannel strategy
If you're an experienced Creative Lead, Creative Director, Head of Creative or senior brand creative ready to transform an established consumer brand, we'd love to hear from you.
Creative Director in Leeds employer: Forward Role Recruitment
At Forward Role Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, ensuring that our team members thrive in their careers while contributing to our ambitious digital strategy. Join us to be part of a fast-paced environment where your expertise will directly impact our success and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forward Role Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forward Role Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forward Role Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forward Role Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Director in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forward Role Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forward Role Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forward Role Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forward Role Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forward Role Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
