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- Tasks: Analyse data to optimise marketing strategies and forecast product demand.
- Company: Fast-growing ecommerce scale-up based in Liverpool.
- Benefits: Competitive salary up to ÂŁ90,000 and dynamic work environment.
- Why this job: Make a real impact on marketing strategy and business growth.
- Qualifications: Strong analytical skills and experience in ecommerce/retail.
- Other info: Opportunity to present insights to senior leadership and drive decision-making.
The predicted salary is between 54000 - 72000 ÂŁ per year.
Lead Marketing Analyst – Advanced Analytics
Lead Marketing Analyst – Advanced Analytics
Forward Role Recruitment provided pay range
This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Forward Role Recruitment
Senior Recruitment Manager – Data, Analytics, Insights & CRO📊
Lead Marketing Analyst – Advanced Analytics
Up to ÂŁ90,000 // Liverpool
Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Analyst – Advanced Analytics to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting.
As the Lead Marketing Analyst – Advanced Analytics, you will play a pivotal role in translating complex data into actionable business insight. You’ll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You’ll also forecast product demand to support operational and commercial planning.
This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom.
Role & Responsibilities:
- Analyse and optimise spend across Google Ads, Meta, and other digital channels
- Develop and maintain MMM and other statistical models to evaluate marketing effectiveness
- Produce product demand forecasts to inform commercial planning
- Work closely with growth, product, and operations teams to translate insights into action
- Present strategic recommendations directly to senior leadership and the board
Skills & Experience:
- Strong statistical background with proven analytical expertise
- Experience in ecommerce/retail and working with digital media spend at scale
- Familiarity with all marketing channels and marketing analytics
- Advanced predictive modelling experience
- Working on complex data analytics projects across the business, supporting all teams with data driven insights
- Confident, influential, and able to engage with stakeholders at all levels
- Flexible, dynamic, and comfortable in a fast-paced, scale-up environment
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Analyst
-
Industries
Retail Apparel and Fashion and Retail
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Lead Marketing Analyst - Advanced Analytics employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst - Advanced Analytics
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. We can’t stress enough how important it is to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by practising your data storytelling skills. You’ll need to explain complex insights clearly, so we suggest running through potential questions and answers with a friend or mentor.
✨Tip Number 3
Showcase your analytical skills in real-time! If you get the chance, bring examples of your work or case studies to the interview. We love seeing how you’ve tackled challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate candidates who want to make an impact.
We think you need these skills to ace Lead Marketing Analyst - Advanced Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lead Marketing Analyst role. Highlight your experience with ecommerce, digital media spend, and any advanced analytics projects you've worked on. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you’ve used them! Provide examples of how you've analysed media budgets or built predictive models. We love seeing real-world applications of your expertise.
Be Confident in Your Presentation: Since this role involves presenting findings to senior leadership, it’s a good idea to mention any experience you have in this area. We’re looking for someone who can communicate complex data insights clearly and confidently, so let that shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Numbers
As a Lead Marketing Analyst, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to media spend and ROI. Be ready to discuss how you've used data to drive marketing decisions in the past.
✨Showcase Your Predictive Modelling Skills
Prepare to talk about your experience with predictive models and Marketing Mix Models (MMM). Bring examples of how these models have influenced business strategies or improved marketing effectiveness in your previous roles.
✨Engage with Stakeholders
This role requires presenting findings to senior leadership. Practice articulating complex data insights in a clear and engaging manner. Think about how you can make your recommendations actionable and relevant to their goals.
✨Be Ready for a Fast-Paced Environment
The company is a scale-up, so they’ll want to see that you can thrive under pressure. Share experiences where you've successfully navigated rapid changes or tight deadlines, showcasing your flexibility and dynamic approach.
