At a Glance
- Tasks: Lead paid media strategies and optimise campaigns for maximum ROI.
- Company: Join a top UK brand with a supportive and collaborative culture.
- Benefits: Competitive salary, hybrid work, and opportunities for growth.
- Other info: Exciting chance to work with a dynamic team and learn continuously.
- Why this job: Make a real impact with data-driven campaigns in a trusted company.
- Qualifications: Experience in paid media and strong analytical skills are a must.
The predicted salary is between 35000 - 40000 £ per year.
Salary: £35,000–£40,000
Location: Lichfield – Hybrid – 1 day per week in office
Are you a data-driven digital marketer who knows how to turn clicks into customers? Forward Role are working with one of the UK's most recognised brands in our sector — and we're looking for a Paid Media Lead to drive forward their paid acquisition strategy.
Reporting to the Head of Acquisition, you'll take ownership of all paid activity across digital and traditional channels — from PPC and paid social to display and beyond. You'll shape intelligent media plans, optimise budgets, and use insight to ensure our campaigns are delivering exceptional ROI and hitting lead generation targets across the UK.
What you'll be doing:
- Defining and delivering the paid media strategy to meet ambitious lead and enquiry goals
- Managing multi-channel paid campaigns (PPC, social, display, and localised activity)
- Analysing and optimising performance across all paid channels to maximise ROI
- Collaborating with the Brand, PR, and SEO teams to align paid and organic strategies
- Partnering with agencies and third-party providers to continuously improve performance
- Producing regular performance reports and actionable insights for senior stakeholders
- Staying on top of digital trends and emerging opportunities to keep us ahead of the curve
What we're looking for:
- Proven experience in paid lead generation campaigns (PPC, social, display)
- Happy to take on a broader candidate who has an understanding of PPC, as long as they have a willingness to learn!
- Strong data analysis and optimisation skills — you love turning insight into impact
- A creative problem solver with an eye for continuous improvement
- Experience managing budgets and driving measurable ROI
- Confident managing agencies and cross-functional projects
- A team player with excellent organisational skills and a proactive attitude
Why you'll love it here:
- Competitive salary: £35,000–£40,000
- Hybrid working – just 1 day a week in the Lichfield office
- Work for one of the UK's most trusted brands
- Collaborative, supportive team culture with plenty of room to grow
If you're ready to take the lead on impactful, data-led campaigns that make a real difference, we'd love to hear from you.
(High Salary) Paid Media lead... employer: Forward Role Recruitment
Join a leading UK brand in Lichfield as a Paid Media Lead, where you'll thrive in a collaborative and supportive team culture that prioritises employee growth and development. Enjoy a competitive salary alongside the flexibility of hybrid working, allowing you to balance your professional and personal life while making a significant impact on our paid acquisition strategy.
StudySmarter Expert Advice🤫
We think this is how you could land (High Salary) Paid Media lead...
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forward Role Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forward Role Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forward Role Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forward Role Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace (High Salary) Paid Media lead...
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forward Role Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forward Role Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forward Role Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forward Role Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forward Role Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
