Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimize all digital marketing channels to drive growth and brand awareness.
- Company: Join a high-growth ecommerce business based in Yorkshire, focused on innovation and customer experience.
- Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and professional growth.
- Why this job: Be at the forefront of digital marketing, shaping strategies that impact customer acquisition and revenue.
- Qualifications: Proven experience in performance marketing within fast-paced D2C or eCommerce environments is essential.
- Other info: Ideal for innovative thinkers who thrive in collaborative, data-driven settings.
The predicted salary is between 43200 - 72000 £ per year.
Get AI-powered advice on this job and more exclusive features.
Job Overview
High growth ecommerce business based in Yorkshire are looking for a brand new Head of Performance Marketing. This role is responsible for leading and optimising all digital marketing channels including PPC, paid social, Affiliates, SEO, and programmatic.
Key Responsibilities:
- Create a culture of innovation, testing, and continuous improvement to ensure that marketing efforts are underpinned by data-driven insights, customer-centric thinking, and cross-functional collaboration.
- Develop the digital marketing strategy to drive customer acquisition, revenue growth, and brand awareness.
- Oversee the performance of all digital channels, including paid social, PPC, SEO, affiliates, programmatic, and other emerging platforms.
- Continual improvement and innovation, evaluation and implementation of new channels, tools, and technologies.
- Establish KPIs, monitor performance, and ensure best attribution models are in place.
- Lead relationships with digital and creative agencies.
- Grow and lead a high performing team.
- Leverage analytics, customer insights, and market research to shape strategic direction and identify growth opportunities.
- Ensure the customer experience remains at the heart of all campaigns.
Role Requirements:
- Proven track record in Head of Performance within a fast-paced D2C or eCommerce environment.
- Extensive knowledge of digital marketing channels including paid social, PPC, affiliates, SEO and programmatic advertising.
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and utilise data in decision-making processes.
- Experience managing multi-million-pound marketing budgets and overseeing multiple agency relationships.
- Leadership experience with a history of building and developing high-performing marketing teams.
- Familiarity with marketing technology tools (e.g. Google Analytics, marketing automation platforms, advertising platforms, BI dashboards, etc.).
- Strategic thinker capable of aligning marketing initiatives with business objectives.
- Innovative mindset with a passion for testing, learning and scaling new ideas.
- Excellent communicator able to influence internal teams, external partners, and senior stakeholders.
- Collaborative team player who thrives in a cross-functional environment.
- Customer-first approach ensuring that every initiative enhances the overall brand experience.
- High emotional intelligence to foster strong relationships and drive team motivation.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail
#J-18808-Ljbffr
Head of Performance Marketing employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing
✨Tip Number 1
Make sure to showcase your experience in leading performance marketing teams. Highlight specific examples where you've driven growth through innovative strategies and data-driven insights.
✨Tip Number 2
Familiarize yourself with the latest trends in digital marketing channels, especially PPC, paid social, and programmatic advertising. Being able to discuss recent developments will show your passion and expertise in the field.
✨Tip Number 3
Prepare to discuss how you've successfully managed multi-million-pound budgets in previous roles. Be ready to share your approach to optimizing spend across various channels for maximum ROI.
✨Tip Number 4
Demonstrate your analytical skills by being prepared to talk about how you've used data to inform marketing decisions. Bring examples of how you've derived actionable insights from complex data sets.
We think you need these skills to ace Head of Performance Marketing
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Performance Marketing position. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven track record in performance marketing, especially within a fast-paced D2C or eCommerce environment. Use specific examples that showcase your expertise in digital marketing channels like PPC, paid social, and SEO.
Showcase Analytical Skills: Demonstrate your strong analytical skills by providing examples of how you've interpreted complex data sets and derived actionable insights in previous roles. Mention any tools you are familiar with, such as Google Analytics or marketing automation platforms.
Communicate Your Leadership Experience: Make sure to highlight your leadership experience and your ability to build and develop high-performing teams. Share specific instances where you have successfully led a team or collaborated with cross-functional partners to achieve marketing goals.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in your previous roles. Highlight specific examples where your analytical skills led to successful outcomes, especially in a fast-paced D2C or eCommerce environment.
✨Demonstrate Leadership Experience
Share your experiences in building and leading high-performing teams. Discuss your leadership style and how you foster collaboration and innovation within your team, as this role requires strong leadership capabilities.
✨Discuss Your Digital Marketing Expertise
Make sure to cover your extensive knowledge of various digital marketing channels such as PPC, paid social, SEO, and programmatic advertising. Be ready to explain how you've optimized these channels in past roles to drive customer acquisition and revenue growth.
✨Emphasize a Customer-First Approach
Illustrate how you have kept the customer experience at the forefront of your marketing strategies. Provide examples of campaigns that enhanced brand experience and how you utilized customer insights to shape your marketing initiatives.
