A scaling SaaS business is hiring a hands-on Head of Growth to build, own, and scale the fast-growing B2C business – a rapidly expanding revenue stream projected to hit $1.1M next year with significant upside. This is a high-impact, high-ownership role ideal for an operator who knows how to design and run a modern, data-driven growth engine.What You\’ll Own Full B2C growth strategy across acquisition, conversion, and lifecycle retentionMulti-channel lead generation (paid social/search, SEO, content, affiliates, partnerships)Conversion rate optimisation across the entire user journeyPost-purchase growth: activation, retention, renewals, upsell pathsForecasting, funnel performance, CAC/LTV modelling, and B2C P&L impactCross-functional leadership with Product, Media, GTM, and Executive teamsWhat You\’ll Do Build and scale a high-performing B2C growth engine end-to-endCreate high-converting funnels, landing pages, onboarding flows, and email journeysRefine MEDDICC\’s B2C value proposition and align it with product developmentRun continuous experimentation to improve channel efficiency and reduce CACGrow an active base of high-value individual users who influence team/enterprise salesManage an AI-enabled MarTech/RevOps stack and build clear performance dashboardsWhat You Bring 5+ years building and scaling B2C or prosumer SaaS (ideally to $5M+ ARR)Proven success owning acquisition, conversion, and retention at scaleDeep experience in growth experimentation, lifecycle marketing, and LTV expansionStrong analytical mindset and mastery of SEO, paid acquisition, and growth frameworksStrategic thinker with hands-on execution skills and excellent cross-functional communicationHow Success Will Be Measured B2C revenue growthCAC payback (target 1–2 months)Full-funnel conversion ratesLTV, renewals, and churn reductionChannel efficiency and impact of experimentation
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Forward Role Recruitment Recruiting Team