Head of Ecommerce

Forward Role have partnered with a premium retailer that operates in a high-intent, high-AOV category and has built a strong customer base on a solid brand range, competitive pricing, and genuine expertise. They're now bringing key capabilities in-house and looking for a Head of eCommerce to take full ownership of the digital function. This is a builder role with real commercial accountability, reporting directly to the Founder.

What You'll Own

• Full accountability for online revenue, conversion, and margin targets
• Paid search strategy and execution across Google Shopping, Search, and Performance Max (our single biggest acquisition channel, recently brought in-house)
• End-to-end site experience: product pages, navigation, checkout, and CRO
• Email and CRM strategy, lifecycle programmes, segmentation, and retention
• Social media presence and organic search as longer-term growth levers
• Team building: hiring and developing a small in-house eCommerce team over 6 to 12 months

What We're Looking For

• Proven track record in a senior eCommerce role with P&L or revenue ownership
• Deep, hands-on expertise in Google Ads, particularly Shopping campaigns, feed optimisation, and bidding strategy
• Strong commercial instinct with an understanding of acquisition efficiency and margin management
• Experience owning email and CRM programmes with a clear view on how to build retention
• Comfortable with eCommerce platforms such as Shopify or Magento and the wider MarTech stack
• Ability to recruit and lead a small team
• Experience in fashion, eyewear, or branded consumer goods is a plus

Why Join

• Direct access to the Founder with genuine influence over strategy
• Real ownership of a function you build your way
• A solid customer base, strong brand portfolio, and clear runway for growth
• A fast-moving business where your impact is visible