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For Companies At a Glance
- Tasks: Lead a dynamic marketing team and drive innovative strategies across multiple brands.
- Company: Join a forward-thinking company in Preston with a hybrid work culture.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies and leading a talented team.
- Qualifications: Proven experience in digital marketing and strong leadership skills.
- Other info: Exciting role with potential for career advancement in a collaborative environment.
The predicted salary is between 48000 - 72000 £ per year.
Location: Preston – Hybrid
Are you a proven marketing leader who thrives on managing and developing high-performing teams? We’re recruiting a Group Marketing Manager to lead a multi-brand, multi-site marketing function, with a core focus on people leadership, performance management and strategic oversight. This role is ideal for a senior marketer whose biggest strength is leading specialists, setting direction, and ensuring each channel delivers against commercial objectives. This is a hybrid role based in Preston, with responsibility for shaping and delivering the group-wide marketing strategy, driving demand generation, and elevating brand presence across multiple businesses.
The Opportunity
You will lead a team of four specialists across PPC, SEO, digital and general marketing activity, owning strategy, budget and performance. With a major focus on digital channels, you’ll be responsible for driving lead generation, website performance and measurable ROI across the business. You’ll work closely with senior stakeholders across Sales, Finance, Operations and divisional leadership teams to ensure marketing plans are aligned to commercial goals and growth targets.
Key responsibilities
- Lead, coach and develop a team of four marketing specialists across PPC, SEO, Digital and General Marketing
- Create a high-performance culture with clear objectives, accountability and development plans
- Own and deliver the Group marketing strategy and annual plan
- Full ownership of PPC strategy, budgeting, optimisation and ROI
- Lead SEO strategy across technical, content and on-page optimisation
- Drive website improvement, CRO and analytics (GA4) performance
- Implement and optimise marketing automation and CRM programmes
- Plan and execute integrated multichannel campaigns (search, paid social, email, web, events)
- Establish KPIs, dashboards and clear performance reporting across brands
- Manage agencies and suppliers to maximise value and output
- Maintain brand consistency across multiple sites and business units
- Own Group marketing budgets and reporting, ensuring spend delivers measurable ROI
Digital Marketing Manager employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who are already in roles you aspire to. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is a great way to demonstrate your expertise in PPC, SEO, and digital marketing strategies.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can elevate their brand presence and drive demand generation based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it gives you a better chance of being noticed by our hiring team.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in leading teams and managing marketing strategies, especially in digital channels. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your leadership style and how you've driven results in previous roles. Be sure to mention specific achievements that demonstrate your ability to meet commercial objectives.
Showcase Your Digital Expertise: Since this role focuses heavily on digital marketing, make sure to showcase your knowledge in PPC, SEO, and analytics. We love seeing candidates who can talk the talk and walk the walk when it comes to driving lead generation and ROI.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Marketing Metrics
Make sure you’re well-versed in key performance indicators (KPIs) relevant to digital marketing. Be ready to discuss how you've used metrics like ROI, conversion rates, and website performance to drive successful campaigns in your previous roles.
✨Showcase Your Leadership Skills
As a Group Marketing Manager, you'll be leading a team of specialists. Prepare examples that highlight your experience in coaching and developing teams. Discuss how you’ve created a high-performance culture and set clear objectives for your team.
✨Demonstrate Strategic Thinking
Be prepared to talk about how you’ve shaped and delivered marketing strategies in the past. Think about specific campaigns where you aligned marketing plans with commercial goals and growth targets, and be ready to share the outcomes.
✨Familiarise Yourself with Their Brands
Research the companies under their umbrella and understand their brand positioning. This will help you tailor your responses and show that you’re genuinely interested in elevating their brand presence across multiple businesses.
