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For Companies At a Glance
- Tasks: Lead digital marketing strategies, focusing on SEO and PPC to drive growth.
- Company: Join a dynamic business in Blackburn with a hybrid work setup.
- Benefits: Enjoy flexible working options and the chance to build your own team.
- Why this job: Make a real impact in a growing company while developing your marketing skills.
- Qualifications: Experience in digital marketing, particularly in SEO and PPC, is essential.
- Other info: This role offers the chance to shape both B2C and B2B marketing strategies.
The predicted salary is between 28800 - 48000 £ per year.
Overview
Digital Marketing Manager role based in Blackburn with a hybrid setup. This is an exciting opportunity for an ambitious marketer to join a growing business and take ownership of a full marketing strategy.
In this role, you’ll be responsible for building and scaling the company’s organic channels, with a strong focus on SEO, while also bringing proven knowledge of PPC to the table. You’ll manage key agency relationships, get hands-on with implementation, and develop strategies that drive both B2C and B2B growth – with around 75% of the current business being B2C, and a clear ambition to expand the B2B arm.
This is a lead generation role, giving you the opportunity to design and execute an end-to-end marketing strategy, with the potential to build and grow your own team in the future.
Responsibilities
- Develop and implement SEO strategies to drive organic growth.
- Oversee and optimise PPC campaigns.
- Manage and nurture agency relationships.
- Plan, build, and execute multi-channel campaigns across digital touchpoints.
- Lead on email marketing campaigns.
- Schedule and publish engaging content for social media.
- Drive lead generation activity across both B2C and B2B markets.
- Build out strategy with the scope to recruit and manage a wider team.
- Strategic thinker with the ability to deliver on implementation.
This is a brilliant opportunity for a driven marketer to step into a role where they can get hands on, implementing their strategy plan to make their mark.
APPLY NOW!
For more information, reach out to elliott@forwardrole.com or call 07514950292.
Details
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industries: Transportation, Logistics, Supply Chain and Storage
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Digital Marketing Manager employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in SEO and PPC. Being able to discuss recent changes or updates in these areas during your interview will show that you're proactive and knowledgeable, which is crucial for a Digital Marketing Manager role.
✨Tip Number 2
Prepare examples of successful multi-channel campaigns you've executed in the past. Highlighting your hands-on experience will demonstrate your capability to lead and implement strategies effectively, aligning with the responsibilities of this position.
✨Tip Number 3
Research the company’s current marketing efforts and identify areas for improvement. Bringing fresh ideas to the table during your discussions can set you apart from other candidates and show your genuine interest in the role.
✨Tip Number 4
Network with professionals in the digital marketing field, especially those who have experience in B2B and B2C strategies. Building connections can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO and PPC. Use specific metrics to demonstrate your success in previous roles, such as increased traffic or conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and explain why you're excited about this role. Mention your strategic thinking skills and how you plan to implement effective marketing strategies for both B2C and B2B growth.
Showcase Your Knowledge: Include examples of successful campaigns you've managed, especially those that involved lead generation. Discuss your experience with agency management and how you've optimised campaigns in the past.
Highlight Team Leadership Potential: Since this role has the potential for team growth, mention any leadership experience you have. Discuss how you would approach building and managing a team to achieve marketing goals.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO strategies in detail. Bring examples of successful campaigns you've managed, and be ready to explain how you measured their success.
✨Demonstrate PPC Expertise
Since the role requires proven knowledge of PPC, come equipped with specific metrics from past campaigns. Discuss how you optimised these campaigns for better performance and ROI.
✨Highlight Agency Management Skills
Talk about your experience managing agency relationships. Share examples of how you’ve collaborated with agencies to achieve marketing goals and how you ensure effective communication.
✨Prepare for Strategic Discussions
As a strategic thinker, be ready to discuss your approach to developing multi-channel campaigns. Think about how you would align B2C and B2B strategies and be prepared to share your vision for the future.
