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For Companies At a Glance
- Tasks: Analyse web and customer data to drive digital strategy and optimise performance.
- Company: Join a high-growth Ecommerce brand focused on innovative product development and international expansion.
- Benefits: Enjoy competitive salary, collaborative team environment, and opportunities for professional growth.
- Why this job: Be at the forefront of digital insights, shaping user experience and influencing key business decisions.
- Qualifications: Experience in web analytics, particularly with GA4; strong communication and data visualisation skills required.
- Other info: Ideal for those looking to advance their digital analytics career in a dynamic setting.
The predicted salary is between 34000 - 42000 £ per year.
Forward Role is excited to be supporting in the search for a passionate Digital Insight Analyst to join a high-growth Ecommerce brand. This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.
As a Digital Insight Analyst, you will join a newly developed and growing data function. You will be the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.
The role will be predominantly focusing on Web Analytics – digging into ecommerce and website metrics, unearthing actionable insights and driving change. You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels.
- Analyse website and customer behaviour data
- Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
- Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
- Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
- Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
- Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
- Provide insights that inform trading, design, and content decisions.
- Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
- Present data in a way that is clear and digestible for non-technical audiences.
Skills & Experience:
- Previous experience as a Web or Digital Analyst (or similar) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
- Experience with GA4 is essential.
- Shopify, ContentSquare and Power BI are desirable.
- Experience building reports and dashboards.
- Comfortable working with large data sets and turning them into actionable insights.
- Excellent communication skills and stakeholder management.
- Experience with data visualisation tools is a plus.
This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!
Digital Insight Analyst employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Insight Analyst
✨Tip Number 1
Familiarise yourself with the key tools mentioned in the job description, especially GA4 and Power BI. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data to drive decision-making in previous roles. Think about metrics you've analysed and the insights you've provided that led to tangible improvements.
✨Tip Number 3
Showcase your ability to communicate complex data insights clearly. Practice explaining your past projects to friends or family who aren't familiar with digital analytics to ensure you can convey your findings effectively.
✨Tip Number 4
Network with professionals in the ecommerce and digital analytics space. Attend relevant webinars or local meetups to connect with others in the industry, which could lead to valuable referrals or insights about the role.
We think you need these skills to ace Digital Insight Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience as a Web or Digital Analyst. Focus on your familiarity with ecommerce metrics, GA4, and any tools like Shopify or Power BI that you have used.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital analytics and how your skills align with the role. Mention specific projects where you've successfully turned data into actionable insights, especially in ecommerce.
Showcase Your Analytical Skills: Provide examples of how you've analysed website and customer behaviour data in previous roles. Highlight any experience with A/B testing and how your insights have driven conversion improvements.
Prepare for Interviews: Be ready to discuss your experience with data visualisation and reporting. Think of ways to present complex data clearly for non-technical audiences, as this is crucial for the role.
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Metrics
Familiarise yourself with key ecommerce metrics such as conversion rates, basket behaviour, and checkout flow. Be prepared to discuss how these metrics impact business decisions and how you can leverage them to drive digital strategy.
✨Showcase Your Tools
Highlight your experience with tools like GA4, Shopify, and Power BI during the interview. Be ready to provide examples of how you've used these tools to analyse data and create actionable insights in previous roles.
✨Communicate Clearly
Since you'll be presenting data to non-technical audiences, practice explaining complex concepts in simple terms. Use examples from your past work to demonstrate your ability to make data digestible for all stakeholders.
✨Prepare for A/B Testing Discussions
Be ready to discuss your experience with A/B testing initiatives. Share specific examples of tests you've conducted, the insights gained, and how those insights led to improvements in user experience or conversion rates.
