Digital Marketing Manager
Location: Chester / Crewe / Wrexham (Hybrid, 2 days a week in office)
Salary: £50,000 - £60,000
12 Month FTC (Maternity Cover)
A well-established business in the North West is looking for a Digital Marketing Manager to join on a 12 month fixed-term contract, covering maternity leave. This is a genuinely broad role, giving you ownership of content, SEO, GEO/AEO awareness, ASO input and CRO support, right across web and app.
You’ll pick up the reins from day one, working closely with the outgoing manager to get a full handover of live projects, partner relationships and reporting, and you’ll keep things moving smoothly with clear documentation throughout your time in the role.
What You’ll Be Doing
- Content: Plan, produce and manage content across web, blog and organic channels, in line with brand and SEO strategy.
- SEO, GEO & AEO: Own the SEO strategy across on-page, technical and off-page activity, while keeping an eye on emerging GEO and AEO developments as search behaviour evolves.
- ASO: Support App Store Optimisation activity to improve app visibility, ranking and installs, working alongside an agency partner.
- Agencies & in-house content: Manage external agencies and in-house content resource, making sure output stays on‑brief and on plan.
- Paid: Provide content direction and input to the paid marketing function, keeping it consistent with organic and brand strategy.
- CRO: Work with the Product team to identify and support conversion rate optimisation opportunities across web and app.
- Affiliates: Manage the agency running the affiliate programme in line with commercial goals.
- AI-supported ways of working: Use AI tools to improve efficiency across content, SEO and CRO workflows.
What We’re Looking For
- Experience: 5+ years in a performance‑led marketing environment.
- Digital acquisition: Strong understanding of how digital acquisition works end to end.
- Stakeholder management: Proven experience managing agencies and cross‑functional stakeholders.
- Commercial mindset: Strong organisational capability with a genuinely commercial outlook.
- Metrics: Comfortable working with performance metrics such as CAC, CVR and LTV.
- Multi‑tasking: Confident coordinating multiple workstreams at the same time.
- Hands‑on attitude: Happy rolling up your sleeves and getting into the detail.
- CMS: Experience using CMS platforms.
- Desirable: Experience with app marketing or dual web/app journeys, and experience building reports.
Why Apply
This is a great opportunity to step into a varied, senior digital marketing role with real autonomy, on a contract that offers strong earning potential and hybrid flexibility across the Chester, Crewe and Wrexham area.
Digital Marketing Manager - 12FTC in Chester employer: Forward Role Recruitment
At Forward Role Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, ensuring that our team members thrive in their careers while contributing to our ambitious digital strategy. Join us to be part of a fast-paced environment where your expertise will directly impact our success and drive meaningful change.
