At a Glance
- Tasks: Analyse marketing performance data to drive growth and improve customer acquisition.
- Company: Data-driven insurance business with a focus on innovation.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on data-driven decision making.
- Why this job: Make a real impact by optimising marketing strategies and driving sustainable growth.
- Qualifications: Experience in marketing analytics and proficiency in reporting tools like Power BI.
The predicted salary is between 35000 - 45000 £ per year.
We’re working with a data‑driven insurance business to hire a Marketing Analyst – App, Digital & Customer - a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.
This role sits at the intersection of performance marketing, attribution, and back‑end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.
Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention.
You’ll act as the go‑to person for marketing analytics, partnering closely with marketing, data and commercial teams.
- Digital performance (GA4, GTM – on site, app and paid channels)
- Data & reporting (Power BI, SQL)
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance
- Working directly with raw data where needed to improve reporting accuracy and trust in the numbers
- Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high‑value customers
- Supporting marketing, pricing and product decisions with actionable, data‑led recommendations
- Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation
Extensive experience in marketing, digital or growth analytics – covering on-site, app, digital marketing channels, CRM and customer.
Experience using reporting tools such as Power BI (or similar). Advanced Excel, SQL experience is ideal but not essential.
Delivering performance insights for on-site, digital channels, and app. A clear communicator who can translate complex analysis into insight that drives action.
Knowledge of Bloomreach (CRM/segmentation/lifecycle analysis) and Firebase (app analysis / mobile attribution).
Locations
Marketing Analyst - App, Digital & Customer in Cheshire, Tarporley employer: Forward Role Recruitment
Join a forward-thinking insurance business in Cheshire West as a Marketing Analyst, where you will play a pivotal role in shaping marketing strategies through data-driven insights. With a strong emphasis on employee growth and a collaborative work culture, this company offers flexible working arrangements and the opportunity to work closely with cross-functional teams, ensuring your contributions are valued and impactful. Enjoy a supportive environment that fosters innovation and continuous learning, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst - App, Digital & Customer in Cheshire, Tarporley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. We recommend using real data examples from your past experiences to demonstrate your expertise in marketing analytics.
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and career goals. We suggest checking out our website for tailored opportunities that fit your skills as a Marketing Analyst.
✨Tip Number 4
Follow up after interviews with a thank-you note. It shows your enthusiasm and keeps you top of mind. We believe this small gesture can make a big difference in landing the job!
We think you need these skills to ace Marketing Analyst - App, Digital & Customer in Cheshire, Tarporley
Some tips for your application 🫡
Show Your Analytical Skills:Make sure to highlight your experience with data analysis and performance marketing in your application. We want to see how you've used analytics tools like Power BI or SQL to drive decisions in your previous roles.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background to what we’re looking for.
Be Clear and Concise:When writing your cover letter, keep it clear and to the point. We appreciate straightforward communication, so make sure you convey your key achievements and how they relate to the role without waffling on.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Data Tools
Familiarise yourself with the tools mentioned in the job description, like Power BI and GA4. Be ready to discuss how you've used these tools in past roles to analyse marketing performance and drive actionable insights.
✨Showcase Your Analytical Skills
Prepare examples of how you've tackled complex data sets and turned them into clear, actionable recommendations. Think about specific instances where your analysis led to improved conversion rates or customer retention.
✨Understand Attribution Models
Brush up on different attribution models and be prepared to discuss how they impact marketing effectiveness. This role requires a solid understanding of how various platforms measure performance, so having a few examples ready will help you stand out.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. The ability to translate technical analysis into actionable strategies is crucial, so think about how you can convey your findings to non-technical stakeholders.
