At a Glance
- Tasks: Lead a dynamic marketing team and drive innovative strategies across multiple brands.
- Company: Join a forward-thinking company in Preston with a hybrid work culture.
- Benefits: Enjoy competitive pay, flexible working, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a collaborative environment.
- Why this job: Make a real impact by shaping marketing strategies and leading a talented team.
- Qualifications: Proven experience in digital marketing and strong leadership skills.
The predicted salary is between 50000 - 65000 £ per year.
Location: Preston – Hybrid
Are you a proven marketing leader who thrives on managing and developing high-performing teams? We’re recruiting a Group Marketing Manager to lead a multi-brand, multi-site marketing function, with a core focus on people leadership, performance management and strategic oversight. This role is ideal for a senior marketer whose biggest strength is leading specialists, setting direction, and ensuring each channel delivers against commercial objectives.
This is a hybrid role based in Preston, with responsibility for shaping and delivering the group-wide marketing strategy, driving demand generation, and elevating brand presence across multiple businesses.
The Opportunity
You will lead a team of four specialists across PPC, SEO, digital and general marketing activity, owning strategy, budget and performance. With a major focus on digital channels, you’ll be responsible for driving lead generation, website performance and measurable ROI across the business.
You’ll work closely with senior stakeholders across Sales, Finance, Operations and divisional leadership teams to ensure marketing plans are aligned to commercial goals and growth targets.
Key responsibilities
- Lead, coach and develop a team of four marketing specialists across PPC, SEO, Digital and General Marketing
- Create a high-performance culture with clear objectives, accountability and development plans
- Own and deliver the Group marketing strategy and annual plan
- Full ownership of PPC strategy, budgeting, optimisation and ROI
- Lead SEO strategy across technical, content and on-page optimisation
- Drive website improvement, CRO and analytics (GA4) performance
- Implement and optimise marketing automation and CRM programmes
- Plan and execute integrated multichannel campaigns (search, paid social, email, web, events)
- Establish KPIs, dashboards and clear performance reporting across brands
- Manage agencies and suppliers to maximise value and output
- Maintain brand consistency across multiple sites and business units
- Own Group marketing budgets and reporting, ensuring spend delivers measurable ROI
Digital Marketing Manager in Cardiff employer: Forward Role Recruitment
At Forward Role Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, ensuring that our team members thrive in their careers while contributing to our ambitious digital strategy. Join us to be part of a fast-paced environment where your expertise will directly impact our success and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forward Role Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forward Role Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forward Role Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forward Role Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forward Role Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forward Role Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forward Role Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forward Role Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forward Role Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
