At a Glance
- Tasks: Transform marketing insights into actionable strategies and optimise budget allocation.
- Company: Dynamic consumer brand focused on enhancing marketing performance.
- Benefits: Up to £70K salary, bonus scheme, healthcare, hybrid work, and 25 days holiday.
- Other info: Great development opportunities in a collaborative environment.
- Why this job: Make a real impact on marketing effectiveness and drive strategic decisions.
- Qualifications: Experience with Marketing Mix Modelling and strong data interpretation skills.
The predicted salary is between 63000 - 70000 £ per year.
A consumer brand is investing heavily in how it measures and improves marketing performance, and they’re looking for a Marketing Effectiveness Analyst to take ownership of turning insight into action. This role sits at the heart of marketing, working across paid, offline and digital channels to understand what’s working, what isn’t, and where budget should go next. They’ve recently introduced a new MMM approach, and now need someone who can interpret the outputs, challenge thinking and drive better decisions. It’s not about building models; it’s about using them properly.
What’s in it for you?
- Salary up to £70K
- Bonus scheme
- Healthcare cash plan
- Pension
- 25 days holiday + option to buy more
- Hybrid working
- Retail discounts / discount on products
- Cycle to work scheme
- Development and progression opportunities + more
The role
- You’ll act as the link between marketing, data and commercial decision-making, making sure performance insights are actually used.
- Interpreting MMM outputs and turning them into clear, practical recommendations
- Assessing performance across channels, from PPC through to TV and offline
- Looking at short-term vs long-term impact and how spend influences both
- Supporting budget allocation and optimisation decisions
- Tracking performance against forecasts and identifying areas to improve
- Working closely with channel owners and senior marketing stakeholders to influence direction
- Using dashboards and optimisation tools to monitor performance and spot opportunities
Key things they’re looking for:
- Experience working with MMM (Marketing Mix Modelling)
- Ability to turn data into clear actions, not just reports
- Strong commercial awareness and confidence working with stakeholders
- Understanding of marketing performance across multiple channels
Nice to have:
- Experience working with external MMM outputs
- Exposure to SQL or Google Analytics
- Experience with optimisation or attribution tools
If you’re in marketing analytics or effectiveness and want a role where you can have a real impact on performance and spend, this is a brilliant opportunity.
Marketing Analyst in Bolton employer: Forward Role Recruitment
Join a forward-thinking consumer brand in Manchester as a Marketing Effectiveness Analyst, where you will play a pivotal role in shaping marketing strategies through insightful data analysis. Enjoy a supportive work culture that prioritises employee development, offers a competitive salary of up to £70K, and a comprehensive benefits package including a bonus scheme, healthcare cash plan, and hybrid working options. With opportunities for progression and a focus on collaboration across teams, this is an excellent place for those looking to make a meaningful impact in the marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in Bolton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at the company you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into the company's marketing strategies and be ready to discuss how your skills can help them improve their performance.
✨Tip Number 3
Showcase your analytical skills during the interview. Bring examples of how you've turned data into actionable insights in the past. This will demonstrate that you can hit the ground running!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you fresh in their minds and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Marketing Analyst in Bolton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Effectiveness Analyst. Highlight your experience with MMM and how you've turned data into actionable insights. We want to see how you can make a real impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how your skills align with our needs. Don’t forget to mention any experience with PPC, TV, or offline channels.
Showcase Your Data Skills:Since this role is all about interpreting data, be sure to highlight your experience with tools like SQL or Google Analytics. We love seeing candidates who can confidently work with data and turn it into clear recommendations.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Marketing Mix Modelling
Make sure you brush up on your understanding of Marketing Mix Modelling (MMM). Be ready to discuss how you've used MMM in the past and how it can drive better marketing decisions. Prepare examples of how you've interpreted data and turned insights into actionable strategies.
✨Showcase Your Analytical Skills
During the interview, highlight your ability to analyse performance across various channels. Bring specific examples of how you've assessed marketing effectiveness and made recommendations based on data. This will demonstrate your capability to turn complex data into clear actions.
✨Engage with Stakeholders
Since this role involves working closely with channel owners and senior marketing stakeholders, be prepared to discuss your experience in collaborating with different teams. Share instances where you've influenced decision-making and how you communicate insights effectively.
✨Prepare Questions About Their Strategy
Show your interest in the company by preparing thoughtful questions about their current marketing strategies and how they measure success. This not only demonstrates your enthusiasm for the role but also gives you insight into their expectations and challenges.
