At a Glance
- Tasks: Manage paid media campaigns in German and Dutch, optimising for performance and localisation.
- Company: Fast-growing international e-commerce business with a start-up mentality.
- Benefits: Salary up to £35k, remote work options, and opportunities for career growth.
- Other info: Collaborate with global teams and thrive in a fast-paced setting.
- Why this job: Join a dynamic team and develop your skills in a truly international environment.
- Qualifications: 1+ years of experience with Google Ads/Bing Ads and fluent in German and Dutch.
The predicted salary is between 30000 - 35000 £ per year.
We're proud to be supporting our client, a fast-growing international e-commerce business, as they look to recruit a German and Dutch-speaking Paid Media Executive to join their team. Founded just six years ago, they've already scaled to over 380 employees across 12 locations — and the growth shows absolutely no sign of slowing down!
This is a hands-on, executional role working under the guidance of an experienced Performance Marketing Manager. You'll take ownership of paid advertising campaigns across Germany and the Netherlands, managing activity across Google Ads and Bing while also getting stuck into localisation work — adapting product listings and catalogue content for both markets. You'll be well supported by global digital, creative, and technical teams throughout.
This is a fantastic opportunity for someone who wants to develop their paid media career in a genuinely international environment, working alongside a team who have built and scaled markets from the ground up.
What the role involves:
- Building and managing Google Ads and Bing campaigns across Search and Shopping
- Conducting keyword research, audience targeting, and competitor analysis
- Writing ad copy in German and Dutch and collaborating with the creative team on assets
- Localising product listings and catalogue content for the German and Dutch markets
- Monitoring campaign performance daily and optimising bids, budgets, targeting, and creatives
- Analysing performance data using Google Ads, GA4, and other tools to identify trends and opportunities
- Ensuring campaign spend aligns with budget targets and KPIs such as CPA and conversion rate
- Collaborating with internal SEO, creative, and web teams to align campaigns with the wider marketing strategy
- Keeping up to date with Google Ads and Bing updates and industry best practices
What we're looking for:
Essential:
- 1+ years of hands-on experience with Google Ads and/or Bing Ads
- Fluent in German, written and spoken
- Business-level proficiency in Dutch as a minimum
- Comfortable working with budgets and towards performance KPIs
- Able to analyse campaign data and make performance-driven decisions
- Proficient across the Google suite
- Degree level education
Nice to have:
- Full fluency in Dutch
- Experience in e-commerce
- Familiarity with Google Merchant Centre and Shopping feeds
- Experience localising content for non-English speaking markets
- SEO experience
- Magento experience
This is a business with a real start-up mentality — they move quickly, back their people, and give them genuine room to grow. If you thrive in a fast-moving environment and want to develop your skills on an international stage, this could be a really exciting next step.
Digital Marketing Specialist in Birmingham employer: Forward Role Recruitment
Join a dynamic and rapidly expanding international e-commerce business that champions innovation and employee development. With a vibrant work culture that encourages collaboration and creativity, you'll have the opportunity to grow your skills in digital marketing while working alongside a diverse team. Enjoy the flexibility of remote work with optional office attendance in Birmingham, and be part of a company that values your contributions and supports your career progression in a truly global environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or attend local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in paid media. This could be case studies, campaign results, or even mock campaigns. It’s a great way to stand out from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital marketing. Be ready to discuss your experience with Google Ads and Bing, and how you’ve optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you, and applying directly can sometimes give you an edge. Plus, it’s super easy!
We think you need these skills to ace Digital Marketing Specialist in Birmingham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Specialist. Highlight your experience with Google Ads and Bing, and don’t forget to mention your language skills in German and Dutch!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share why you’re excited about this opportunity and how your background aligns with the fast-paced, international environment we thrive in at StudySmarter.
Showcase Your Achievements:When detailing your experience, focus on specific achievements in paid media campaigns. Use numbers and data to illustrate your impact — we love seeing results-driven candidates!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Stuff
Make sure you brush up on your Google Ads and Bing Ads knowledge. Familiarise yourself with the latest updates and best practices, especially in relation to the German and Dutch markets. Being able to discuss specific campaigns or strategies you've implemented will show that you're not just a theoretical expert but someone who can get things done.
✨Showcase Your Language Skills
Since this role requires fluency in German and business-level proficiency in Dutch, be prepared to demonstrate your language skills during the interview. You might be asked to write or translate ad copy on the spot, so practice this beforehand to ensure you feel confident and articulate.
✨Data-Driven Mindset
This position involves analysing performance data, so come ready to discuss how you've used data to drive decisions in past roles. Bring examples of how you've optimised campaigns based on performance metrics, and be prepared to talk about the tools you’ve used, like Google Analytics or GA4.
✨Cultural Awareness is Key
Understanding the cultural nuances of the German and Dutch markets is crucial for localisation work. Research common trends, preferences, and behaviours in these regions. This will not only help you in the interview but also show that you’re genuinely interested in making an impact in these markets.
