At a Glance
- Tasks: Lead the Womens & Girls category from strategy to shelf, shaping collections and managing product lifecycles.
- Company: Fast-growing sport and lifestyle brand with a dynamic culture.
- Benefits: Competitive salary, uncapped bonuses, 25 days holiday, staff discounts, and personal development opportunities.
- Other info: Hands-on role in Liverpool with excellent career growth potential.
- Why this job: Join a successful brand and make an impact in the exciting world of fashion merchandising.
- Qualifications: 3+ years in product merchandising, strong communication skills, and a passion for the sport/lifestyle industry.
Our client is a sport and lifestyle brand growing fast across both direct-to-consumer and wholesale channels. They're now hiring a Product Merchandising Manager to lead the Womens & Girls category, from strategy through to shelf.
You'll own the full product lifecycle for Womens & Girls - range strategy, consumer segmentation, pricing, forecasting, and sell-in. Working closely with design, marketing, GTM, development and sourcing, you'll shape collections that are commercially strong and true to the brand.
This is a hands-on, commercially-led role based at our client's Liverpool office. You'll balance long-term category planning with the day-to-day detail: pricing architecture, competitor analysis, KPI tracking, and the account plans that drive the wider strategy forward.
What You'll Be Doing
Plan & Position the Range
- Establish product positioning and support senior leadership on short- and long-term category plans in line with wider business direction
- Write key account plans that ladder up to the overarching strategy
- Define consumer profiles and segment the range by target consumer and distribution channel
- Work with design to develop product lines that are commercially viable and true to the brand
Own the Commercials
- Analyse DTC and WHS sales data, consumer behaviour, and seasonal and market trends to spot opportunities and manage product lifecycles
- Implement a pricing architecture in line with the market, benchmarking competitor pricing to maximise sales and profitability
- Provide accurate forecasts by article
- Hit category KPIs: SKU efficiency, margin, article counts and more
Bring the Range to Market
- Present ranges to internal and external stakeholders at sales launch, CAD reviews and pre-lines
- Brief in product needs, including specific retailer requirements and quick-to-market opportunities
- Manage the SMU process
- Prepare materials for sell-in, including trend reports, price lists and catalogues
Cross-Functional Delivery & Reporting
- Work closely with marketing, GTM, design, development and sourcing to bring collections to life
- Keep product information accurate and current across relevant systems
- Track and evaluate key success metrics, feeding back to design regularly
What We're Looking For
Must-Have:
- Minimum 3 years' experience in a similar product merchandising role
- Experience developing a brand within the sport and/or lifestyle industry
- Both commercially and strategically minded, with a proven track record of delivering brand growth
- Strong communication and presentation skills
- Knowledge of the consumer, WHS landscape and global market
- Strong interpersonal skills, with the ability to build relationships across cross-functional teams
- Highly organised, with the ability to manage multiple projects simultaneously
You'll Stand Out If You:
- Have specific experience merchandising womenswear or girlswear ranges
- Have worked across both DTC and wholesale channels
What You'll Get
- 💰 £45,000 - £55,000 salary (depending on experience)
- 🎉 Uncapped bonus scheme
- 🌴 25 days holiday plus your birthday off
- 🛡️ Death in service benefit, 4x salary
- 🛍️ Staff discount
- 🏋️ Free on-site gym
- 📈 Personal development opportunities
- 🚀 Be part of a successful, rapidly growing brand
Merchandising Manager in Birkenhead employer: Forward Role Recruitment
At Forward Role Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture in the heart of Greater London. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, ensuring that our team members thrive in their careers while contributing to our ambitious digital strategy. Join us to be part of a fast-paced environment where your expertise will directly impact our success and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Merchandising Manager in Birkenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forward Role Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forward Role Recruitment are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Merchandising Manager in Birkenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forward Role Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forward Role Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forward Role Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forward Role Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forward Role Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
