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- Tasks: Lead B2B digital marketing strategies and drive high-quality lead generation.
- Company: Join a dynamic team in Greater Manchester focused on innovative marketing solutions.
- Benefits: Enjoy a hybrid work model and competitive salary between £52,000–£60,000.
- Why this job: This role offers creative freedom and the chance to make a real impact on growth.
- Qualifications: Experience in digital marketing and B2B lead generation is essential.
- Other info: Collaborate closely with sales and product teams for maximum effectiveness.
The predicted salary is between 52000 - 60000 £ per year.
Digital Marketing Manager – B2B Lead Generation Location : Greater Manchester (Hybrid) Salary : £52,000–£60,000 Calling all results-driven Digital Marketing professionals with a knack for B2B lead generation? About the Role We are seeking an experienced Digital Marketing Manager to join our team and drive our B2B lead generation efforts. This is a fantastic opportunity to take ownership of our digital marketing strategy, utilising your expertise to generate high-quality leads that fuel our growth. As the Digital Marketing Manager, you will work closely with our sales and product teams to create and execute data-driven campaigns that resonate with our target audience. You\’ll have the freedom to innovate, test new ideas, and optimise performance across a range of digital channels. Key Responsibilities Develop and implement a comprehensive B2B digital marketing strategy focused on lead generation. Manage and optimise paid media campaigns, including Google Ads, LinkedIn, and display advertising. Drive organic growth through SEO, content marketing, and website optimisation. Analyse and report on campaign performance, providing actionable insights to improve ROI. Collaborate with sales teams to align marketing efforts with revenue goals. Leverage marketing automation tools to nurture leads and streamline…
Senior Digital Marketing Manager employer: Forward Role Careers
Contact Detail:
Forward Role Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in B2B lead generation. Stay updated on industry best practices and tools that can enhance your digital marketing strategy, as this knowledge will help you stand out during discussions.
✨Tip Number 2
Showcase your experience with data-driven campaigns. Be prepared to discuss specific examples of how you've used analytics to optimize performance and drive results in previous roles.
✨Tip Number 3
Highlight your collaboration skills. Since you'll be working closely with sales and product teams, emphasize any past experiences where teamwork led to successful marketing outcomes.
✨Tip Number 4
Demonstrate your ability to innovate. Share instances where you've tested new ideas or strategies in your digital marketing efforts, showing that you're not afraid to think outside the box.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B lead generation and digital marketing. Use specific metrics to demonstrate your success in previous roles, such as lead conversion rates or campaign ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the B2B landscape. Mention specific strategies you have implemented in the past that align with the responsibilities outlined in the job description.
Showcase Relevant Skills: Emphasize your proficiency with digital marketing tools and platforms, such as Google Ads, LinkedIn, and SEO techniques. Highlight any experience with marketing automation tools, as this is crucial for nurturing leads.
Prepare for Interviews: Be ready to discuss your previous campaigns in detail, including the challenges you faced and how you overcame them. Prepare to share insights on how you would approach the company's digital marketing strategy.
How to prepare for a job interview at Forward Role Careers
✨Showcase Your B2B Expertise
Make sure to highlight your experience in B2B lead generation during the interview. Prepare specific examples of successful campaigns you've managed and the results achieved, as this will demonstrate your capability to drive growth.
✨Discuss Data-Driven Decision Making
Since the role emphasizes data-driven campaigns, be ready to discuss how you analyze campaign performance. Share insights on tools you’ve used for tracking metrics and how those insights have influenced your marketing strategies.
✨Emphasize Collaboration Skills
The position requires working closely with sales and product teams. Be prepared to talk about your experience collaborating across departments, and provide examples of how this has led to successful outcomes in previous roles.
✨Innovative Thinking
This role offers the freedom to innovate, so come equipped with ideas! Think of a few creative strategies or campaigns you would propose to enhance lead generation and be ready to discuss them during the interview.
