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For Companies At a Glance
- Tasks: Lead the marketing team and innovate strategies to drive sales and brand awareness.
- Company: Join a fast-growing SaaS startup with a dynamic subscription model.
- Benefits: Work closely with the CEO and enjoy a key leadership role in a vibrant environment.
- Why this job: Be bold, creative, and make a real impact in a rapidly evolving company.
- Qualifications: Proven experience in Demand Gen and Product Marketing within SaaS startups is essential.
- Other info: You'll mentor a team of three Marketing Executives while shaping our go-to-market strategy.
The predicted salary is between 43200 - 72000 £ per year.
Are you an outstanding Head of Marketing with Demand Gen and Product Marketing experience? Who’s got proven experience in SaaS start-ups, ideally from seed funding to Series B? If so, this may be the role for you! As part of a rapid-growth subscription business you’ll report directly to the CEO and will be a key member of the Senior Leadership Team. The successful candidate will be bold in their approach, constantly testing, developing and innovating the sales funnel to ensure we are delivering the correct messaging to drive leads for our sales team. You will need to adapt to customer needs, be flexible when creating and amending strategies to reach a broad spectrum of clients and will be responsible for managing and mentoring three Marketing Executives. In this role, you will: Oversee and manage all aspects of the marketing department including: Product Marketing Demand generation Content Communication and brand awareness (product brand, company brand and exec personal brands, PR, social media and thought-leadership) Reporting and analytics Be responsible for the go-to-market strategy (brand, value proposition, product positioning, pricing, channels and promotion) that enables the growth of our ARR. Be responsible for Pipeline Generation (Deals and 50% of new business pipeline) Collaborate with the Head of S…
Head of Marketing employer: Forward Role Careers
Contact Detail:
Forward Role Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the SaaS industry, especially those who have experience in start-ups. Attend relevant events or webinars where you can connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in demand generation and product marketing. Follow industry leaders on social media and engage with their content to demonstrate your knowledge and passion for the field.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven leads and managed marketing teams in previous roles. Highlight your ability to adapt strategies based on customer needs and market changes.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Be ready to share your thoughts on what’s working and what could be improved, showcasing your proactive approach and strategic thinking.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Demand Generation and Product Marketing, especially within SaaS start-ups. Use specific metrics to showcase your achievements and how you've contributed to growth.
Craft a Compelling Cover Letter: In your cover letter, emphasize your bold approach to marketing and your ability to innovate the sales funnel. Mention specific strategies you've implemented in previous roles that led to successful outcomes.
Showcase Leadership Skills: Since the role involves managing and mentoring a team, include examples of your leadership experience. Discuss how you've developed team members and fostered a collaborative environment.
Highlight Adaptability: Demonstrate your flexibility in adapting marketing strategies to meet customer needs. Provide examples of how you've successfully pivoted your approach based on market feedback or changing circumstances.
How to prepare for a job interview at Forward Role Careers
✨Showcase Your SaaS Experience
Make sure to highlight your experience in SaaS start-ups, especially from seed funding to Series B. Be prepared to discuss specific challenges you faced and how you overcame them, as this will demonstrate your understanding of the unique dynamics in this space.
✨Demonstrate Boldness and Innovation
Since the role requires a bold approach to marketing, come prepared with examples of how you've tested and innovated within the sales funnel. Share specific campaigns or strategies that led to measurable results, showcasing your ability to think outside the box.
✨Adaptability is Key
Discuss your flexibility in adapting marketing strategies to meet customer needs. Provide examples of how you've successfully pivoted your approach based on market feedback or changing client demands, which is crucial for this role.
✨Leadership and Mentoring Experience
As you'll be managing and mentoring three Marketing Executives, be ready to talk about your leadership style. Share experiences where you've guided team members to success, emphasizing your ability to foster growth and collaboration within your team.
