Principal, AI and Leadership in London

How AI is used is not inevitable. The outcomes it creates are being shaped by the choices leaders make. AI is likely to be the most consequential amplifier of power since industrialisation. Yet much of the response remains narrow, focused on adoption, efficiency and productivity. We believe the real challenge, and opportunity, is much bigger.

The competitive reality is stark. The compounding advantages to organisations that move early and move seriously on AI will be decisive. Yet most are still treating this as a technology question rather than a leadership question, optimising at the edges when what's needed is a fundamental reimagination of how they create value, how they organise, and what their organisations are for.

At the same time, leaders are being asked to make consequential decisions about AI without the space, the language, or the support to think them through. Decisions about who benefits, who is displaced, and what kind of future they are building with the most powerful technology of their lifetimes. This should worry all of us.

This role sits at the centre of our response: translating our distinctive thinking on AI and leadership into client‑ready propositions, and converting growing demand into high‑quality engagements. You will work directly with senior leaders on how to lead through this shift with both competitive force and moral ambition - because this moment demands both, held together.

This role is about building and scaling Forward Institute’s AI leadership offer.

• Translate AI leadership thinking into compelling propositions
• Turn Forward Institute’s distinctive thinking on AI and leadership into compelling client propositions
• Work with internal and external experts to codify the offer
• Shape and convert client opportunities
• Build a deep understanding of client context, needs and priorities
• Connect our vision with client challenges to shape tailored, high impact proposals
• Lead client conversations, develop proposals and convert opportunities into engagements
• Deliver high quality AI leadership projects
• Design and facilitate workshops, programmes and leadership sessions for senior teams, acting as co‑facilitator on larger engagements
• Lead client engagements end‑to‑end, acting as a trusted point of contact
• Create trusted spaces for reflection, challenge and decision‑making
• Explore partnerships and contribute to thought leadership
• Build relationships with mission‑aligned organisations and identify opportunities for collaboration
• Support the development of joint work, thought leadership and impact‑led initiatives
• Contribute to our external voice on leadership in the age of AI

Your first 6 months

The initial phase of the role will focus on turning momentum into a clear and credible offer. Success in the first 6 months looks like:

• Translating our existing thinking into a clear, client‑ready AI leadership offer
• Shaping a focused commercial pipeline
• Converting early demand into 2–3 high‑quality client engagements

Success within 12–18 months:

• A growing and repeatable pipeline of AI‑related work
• A meaningful contribution to Forward Institute’s revenue from AI engagements
• A clear market position as a distinctive voice on leadership in the age of AI

This is a strategic and commercial role at the heart of a growing area of our work. We are looking for someone with strong commercial instinct, intellectual rigour, and a genuine obsession with how AI will reshape organisations, leadership and society.

You will have experience of building and growing a new proposition and the confidence to take it into the market. You are as comfortable winning work as you are delivering it.

• Entrepreneurial and comfortable building something new from strong but incomplete foundations
• Commercially sharp, with a clear instinct for where value lies
• Deeply curious about how AI will reshape organisations and leadership
• Collaborative and able to work across teams and disciplines
• Gets energy from working with ideas and making them land in practice

• Ability to translate a strong intellectual framework into clear, compelling client propositions
• Strong commercial capability, including leading client conversations and converting work
• Ability to move fluently between conceptual thinking and commercial application
• Excellent facilitation skills with senior teams
• Ability to translate ideas about AI into clear leadership action

• ~8+ years’ experience in strategy consulting, leadership consulting, or programme design
• Experience taking a proposition to market and growing it
• Proven track record of winning work through senior relationships
• 1–2 years’ experience working in AI, technology or innovation
• Experience working closely with senior leadership teams and delivering high quality workshops/advisory

Shaping a better future through responsible leadership. We are a leadership organisation with a single founding conviction: the future will be shaped by the quality of leadership at the top of our most important organisations.

We work with senior leaders across society - from FTSE boards and global companies to central government, the military and national institutions. Our clients are the people whose decisions shape markets, allocate capital, set policy, and determine the direction of the organisations that millions of people depend on.

The world is at an inflection point. The decisions being made right now - about AI, about climate, about the shape of our institutions and economies - will set the direction for a generation. Yet the leadership model that most organisations still run on - built for stability, focused on optimisation, designed to manage rather than to direct - is not fit for a world where the future is genuinely up for grabs.

We call what’s needed responsible leadership: the creative and courageous use of power to shape a better future. Through our advisory practice, leadership programmes and a growing community of more than 1,500 senior leaders, we help organisations close the gap between the leadership they have and the leadership this moment demands.

Founded in 2015 and non‑profit by design, we combine intellectual and commercial rigour with the relational depth that comes from a decade of working at the most senior levels.

We are a small, ambitious organisation working at the intersection of leadership, responsibility and some of the most significant challenges of our time. The people who thrive here are those who are intellectually curious, have a possibility‑driven mindset and who genuinely want to build a better future.

• Hybrid working (2–3 days in our London office)
• A generous learning & development budget
• Pension contributions

To apply, please send your CV and a video (maximum 90 seconds) answering the following question: Tell us how you think leaders should approach the challenge of AI. What do you think most organisations are getting wrong, and should be doing differently?

We are an equal opportunities employer and are committed to fair and inclusive recruitment practices. We welcome applications from people of all backgrounds, identities, and lived experiences.

We want to make this process as inclusive and accessible as possible. If you have any access needs or specific requirements, please get in touch.

Applications for this role are on a rolling basis, closing the 25th May. You must have the right to work in the UK.