At a Glance
- Tasks: Own and optimise paid media campaigns across social and e-commerce platforms.
- Company: Fast-growing business in Oldham with a focus on performance marketing.
- Benefits: Competitive salary, autonomy in decision-making, and impactful work.
- Other info: Dynamic environment with opportunities for continuous learning and growth.
- Why this job: Make a real difference in revenue while honing your marketing skills.
- Qualifications: Strong experience in Paid Social, Google Ads, and data analytics.
The predicted salary is between 30000 - 38000 ÂŁ per year.
12-Month Fixed Term Contract Supporting a busy, fast-growing business.
This is not a “boost a post and hope for the best” role. This is for someone who:
- understands performance marketing
- knows how to turn clicks into revenue
- can actually see what’s working… and scale it
If you live in Meta Ads, Google Ads, and dashboards that tell real stories… keep reading.
THE ROLE
You’ll be owning paid media across multiple channels — driving traffic, leads, and sales across a portfolio of brands. This is hands-on, data-driven, and results-focused.
Day to day, you’ll be:
- Paid Social (Meta & LinkedIn)
- Planning and running campaigns across Facebook, Instagram & LinkedIn
- Building, testing, and optimising ads to drive leads and conversions
- Dialling in audiences, creatives, and messaging to improve performance
- Monitoring CTR, CPC, ROAS and making real-time improvements
- Google Ads / PPC
- Managing campaigns across Search, Display, PMax & Video
- Keyword research, ad group structure, and campaign builds
- Writing ad copy that actually converts (not just fills space)
- Monitoring performance and optimising bids, targeting, and spend
- Using GA4, tracking tools, and data to guide decisions
- E-Commerce PPC (Amazon & eBay)
- Managing marketplace campaigns to drive product visibility and sales
- Optimising keywords, bids, and budgets
- Monitoring ACoS, ROAS, and performance metrics
- Scaling what works, cutting what doesn’t
WHAT YOU’LL NEED
- Strong experience across Paid Social and Google Ads
- Comfortable working with data, analytics, and performance metrics
- Experience with GA4, GTM, and conversion tracking
- Understanding of e-commerce platforms (Shopify, Amazon, eBay ideal)
- Ability to test, learn, and optimise campaigns continuously
- Commercial mindset — you care about results, not just activity
WHY THIS ROLE?
Because this isn’t a boxed-in marketing job. You’ll be:
- Trusted to run campaigns properly
- Given the autonomy to make decisions
- Working in a role where performance actually matters
- Able to make a visible impact on revenue
If you’re the kind of person who:
- checks performance before your morning coffee
- gets a buzz from improving ROAS and loves turning data into decisions
You’ll do very well here.
Social Media Marketing Specialist in Leicester employer: Forward Assist Recruitment
Contact Detail:
Forward Assist Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at local events. We can’t stress enough how personal connections can lead to job opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best campaigns and results. We want to see how you’ve turned clicks into revenue, so make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. We recommend using data from your past experiences to back up your answers – numbers speak volumes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Social Media Marketing Specialist in Leicester
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you're writing your application, let your enthusiasm for performance marketing shine through. We want to see that you live and breathe data-driven decisions and can’t wait to turn clicks into revenue!
Tailor Your Experience: Make sure to highlight your experience with paid social and Google Ads specifically. We’re looking for someone who knows their way around Meta Ads and can demonstrate how they’ve optimised campaigns in the past.
Be Data-Driven: Since this role is all about results, include specific metrics from your previous campaigns. Show us how you’ve improved CTR, CPC, or ROAS – numbers speak louder than words!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us.
How to prepare for a job interview at Forward Assist Recruitment
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CTR, CPC, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the data-driven nature of the role.
✨Showcase Your Campaigns
Prepare a portfolio of your previous paid media campaigns. Highlight specific examples where you turned clicks into revenue and optimised ads for better performance. This will give the interviewer concrete evidence of your skills.
✨Familiarise with Tools
Make sure you're comfortable discussing tools like GA4, GTM, and any e-commerce platforms you've worked with. Being able to talk about how you've used these tools to track performance and make data-driven decisions will set you apart.
✨Demonstrate Your Commercial Mindset
Be prepared to discuss how you prioritise results over activity. Share examples of how you've scaled successful campaigns and cut underperforming ones. This will show that you have the commercial mindset they’re looking for.