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- Tasks: Plan and execute impactful paid media campaigns across various platforms.
- Company: Dynamic advertising agency focused on excellence and employee well-being.
- Benefits: 25 days holiday, year-end bonuses, and wellness perks for you and your family.
- Other info: Fast-paced environment with opportunities for growth and fun team events.
- Why this job: Join a creative team and make a real impact in digital marketing.
- Qualifications: 3+ years in paid media with strong analytical and communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Company Overview
Forward & Thinking Ltd is a dynamic advertising agency dedicated to delivering impactful, multi-channel media campaigns that engage audiences and generate results. Our team values honesty, care and a commitment to excellence, striving to deliver the best outcomes for both our clients and our employees. We are part of the SAAS Global EOT Group, meaning employees can benefit from year-end bonuses after just one year of employment.
About the Role
We are seeking a performance-driven Senior Paid Media Executive with 2-3 years of hands-on experience to plan, execute, optimise and report on paid media campaigns across multiple platforms. This role is ideal for someone who is both analytically strong and technically capable, with experience in conversion tracking and tag management, and who is confident communicating directly with clients in a fast-paced environment.
Key Responsibilities
- Campaign Planning & Execution
- Work from briefs to plan online paid media campaigns across paid search, social, video and display
- Allocate and manage budgets effectively to achieve performance targets
- Conduct audience, keyword and competitor research
- Build, UTM-tag and launch campaigns using provided assets, supporting copy development where required
- Optimisation & Performance Management
- Monitor and optimise campaigns to improve KPIs
- Conduct A/B testing to iterate and enhance performance
- Identify performance trends and provide actionable recommendations
- Troubleshoot performance issues and implement solutions promptly
- Tracking & Technical Implementation
- Set up and manage conversion tracking across platforms
- Implement and maintain tags, triggers and variables within Google Tag Manager (GTM)
- Ensure accurate tracking of key events (e.g. purchases, leads, sign-ups)
- Debug and quality-assure tracking using appropriate tools
- Collaborate with developers where necessary to support more complex implementations
- Reporting & Data Analysis
- Build and maintain performance dashboards
- Analyse campaign data and deliver clear, insight-driven reports
- Translate data into meaningful insights and strategic recommendations
- Ensure data accuracy and consistency across platforms
- Client Communication
- Act as a day-to-day point of contact for account managers and clients
- Attend client calls and meetings
- Present performance updates, insights and recommendations clearly and confidently
- Manage expectations and explain performance fluctuations where necessary
- Build strong, trusted relationships with both internal teams and clients
Skills & Experience Required
- 2-3 years experience in paid media or performance marketing, with hands-on experience managing accounts on platforms such as Google Ads and Meta Ads
- Confident using Microsoft Office and Google Workspace to create documents, spreadsheets and presentations
- Strong understanding of campaign structures, bidding strategies and optimisation techniques
- Experience with GA4 and Google Tag Manager, including tags, triggers and variables
- Experience setting up and troubleshooting conversion tracking
- Strong analytical skills and confidence working with data
- Experience building dashboards and reports (e.g. Looker Studio, Excel or similar tools)
- Excellent communication and client-facing skills
Desirable Experience
- Experience with LinkedIn Ads, TikTok Ads, Snapchat Ads or other platforms
- Familiarity with attribution models and cross-channel measurement
Personal Attributes
- Proactive and solution-oriented mindset
- High attention to detail
- Strong organisational and time management skills
- Ability to manage multiple campaigns and clients simultaneously
- Comfortable working to deadlines in a fast-paced environment
- Clear and effective communicator
What Success Looks Like
- Campaigns consistently meet or exceed performance targets
- Accurate and reliable tracking across all accounts
- Clear, insightful reporting that informs client decisions
- Strong client relationships and positive feedback
Benefits
- 25 days holiday (increasing to 28 days after 3 years service)
- Employee Ownership Trust year-end profit bonus (after 1 years service)
- Birthday off
- 3pm finish on Fridays
- Bupa Employee Assistance Programme for you and your family, available 24/7
- £250 employee referral bonus
- Employee of the Quarter award
- YuLife discounts, offering 24/7 access to over 4,000 perks and benefits, plus mindfulness, meditation, easy-to-follow HIIT and fitness videos, and free online GP appointments for you and your family
- Entry into a quarterly prize draw to win a long weekend in Portugal, plus three additional days holiday (after 1 years service)
- Regular team events
Senior Digital Marketing Executive employer: Forward And Thinking Limited
Contact Detail:
Forward And Thinking Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, attend industry events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data visualisation tools to make your achievements pop. We want to see how you’ve driven performance and optimised campaigns – let your work speak for itself!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to paid media. Think about how you’d explain your optimisation strategies or troubleshoot issues. We’re here to help you feel confident and ready to impress potential employers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s get you one step closer to that Senior Digital Marketing Executive role!
We think you need these skills to ace Senior Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Marketing Executive role. Highlight your experience with paid media campaigns and any specific platforms you've worked on, like Google Ads or Meta Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your experience makes you a perfect fit for our team. Don't forget to mention any successful campaigns you've managed – we love a good success story!
Show Off Your Analytical Skills: Since this role requires strong analytical skills, make sure to include examples of how you've used data to drive campaign performance. Whether it's A/B testing results or insights from dashboards, we want to see how you turn numbers into actionable strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Forward And Thinking Limited
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful paid media campaigns you've managed. Be ready to discuss specific strategies you used, the results achieved, and how you optimised them. This shows your hands-on experience and analytical skills.
✨Master the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to explain how you track and measure success in campaigns, including your experience with tools like Google Tag Manager and GA4. This will demonstrate your technical capability.
✨Client Communication is Key
Since this role involves direct client interaction, practice articulating your insights and recommendations clearly. Think of examples where you've successfully managed client expectations or resolved issues, as this will highlight your communication skills.
✨Show Your Proactive Mindset
Prepare to discuss instances where you've taken initiative to solve problems or improve campaign performance. Highlight your proactive and solution-oriented approach, as this aligns with the company's values and what they seek in a candidate.