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- Tasks: Plan and execute engaging paid media campaigns across various platforms.
- Company: Join Forward & Thinking Ltd, a dynamic advertising agency with a commitment to excellence.
- Benefits: Enjoy 25 days holiday, year-end bonuses, and wellness perks for you and your family.
- Other info: Opportunities for career growth and exciting company culture await you!
- Why this job: Make an impact in digital marketing while working with a creative and supportive team.
- Qualifications: 23 years of experience in paid media and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Company Overview
Forward & Thinking Ltd is a dynamic advertising agency dedicated to delivering impactful, multi-channel media campaigns that engage audiences and generate results. Our team values honesty, care and a commitment to excellence, striving to deliver the best outcomes for both our clients and our employees. We are part of the SAAS Global EOT Group, meaning employees can benefit from year-end bonuses after just one year of employment.
We are seeking a performance-driven Senior Paid Media Executive with 23 years of hands-on experience to plan, execute, optimise and report on paid media campaigns across multiple platforms.
Campaign Planning & Execution
- Work from briefs to plan online paid media campaigns across paid search, social, video and display
- Allocate and manage budgets effectively to achieve performance targets
- Build, UTM-tag and launch campaigns using provided assets, supporting copy development where required
Optimisation & Performance Management
- Conduct A/B testing to iterate and enhance performance
- Identify performance trends and provide actionable recommendations
- Troubleshoot performance issues and implement solutions promptly
Tracking & Technical Implementation
- Debug and quality-assure tracking using appropriate tools
- Collaborate with developers where necessary to support more complex implementations
Reporting & Data Analysis
- Build and maintain performance dashboards
- Analyse campaign data and deliver clear, insight-driven reports
- Translate data into meaningful insights and strategic recommendations
- Ensure data accuracy and consistency across platforms
- Act as a day-to-day point of contact for account managers and clients
- Present performance updates, insights and recommendations clearly and confidently
- Manage expectations and explain performance fluctuations where necessary
23 years experience in paid media or performance marketing, with hands-on experience managing accounts on platforms such as Google Ads and Meta Ads. Confident using Microsoft Office and Google Workspace to create documents, spreadsheets and presentations. Strong analytical skills and confidence working with data. Experience building dashboards and reports (e.g. Looker Studio, Excel or similar tools). Campaigns consistently meet or exceed performance targets. Accurate and reliable tracking across all accounts.
25 days holiday (increasing to 28 days after 3 years service). Employee Ownership Trust year-end profit bonus (after 1 years service). Birthday off. Bupa Employee Assistance Programme for you and your family, available 24/7. £250 employee referral bonus. YuLife discounts, offering 24/7 access to over 4,000 perks and benefits, plus mindfulness, meditation, easy-to-follow HIIT and fitness videos, and free online GP appointments for you and your family. Entry into a quarterly prize draw to win a long weekend in Portugal, plus three additional days holiday (after 1 years service).
Digital Marketing Executive (Social Media & Content) employer: Forward And Thinking Limited
Contact Detail:
Forward And Thinking Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive (Social Media & Content)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in digital marketing, especially in social media and content. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Digital Marketing Executive (Social Media & Content)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your experience with paid media, social media campaigns, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive campaign performance and decision-making in the past.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Forward And Thinking Limited
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and tools in digital marketing, especially around paid media. Brush up on your knowledge of platforms like Google Ads and Meta Ads, as well as any recent changes in algorithms or advertising policies.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive campaign performance in the past. Bring examples of dashboards or reports you've created, and be ready to explain how you translated data into actionable insights.
✨Be Ready to Problem-Solve
Think of specific instances where you’ve troubleshot performance issues or optimised campaigns. The interviewers will want to see your critical thinking skills in action, so have a few scenarios ready to share.
✨Communicate Clearly
Practice presenting your ideas and insights confidently. You might be asked to explain complex data or performance metrics, so being able to communicate these clearly is key. Consider doing mock interviews with friends to refine your delivery.