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- Tasks: Lead strategic campaigns and content marketing initiatives to drive impact and engagement.
- Company: Forvis Mazars is a global professional services network with a focus on innovation and client success.
- Benefits: Enjoy career progression, diverse projects, and a collaborative work environment.
- Why this job: Join a dynamic team that values creativity and offers opportunities for professional growth.
- Qualifications: Degree in marketing or related field; strong communication and project management skills required.
- Other info: This is a mid-senior level, full-time position based in London.
The predicted salary is between 28800 - 42000 £ per year.
Join to apply for the Campaigns & Content Marketing Lead role at Forvis Mazars in the UK
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Talent Acquisition Manager at Forvis Mazars
Forvis Mazars cares about your career progression, offering individually designed career paths that help you pursue your interests, match your changing needs, and explore your true potential. We work with diverse, prestigious clients across a range of sectors and geographies, giving you the opportunity to constantly update and grow your skills for lifelong professional development.
About the role
A senior position within the Channel Marketing team, this role is as much about how you lead as what you\’ve done. You\’ll bring solid experience in strategic campaigns and content within a professional services environment—but it\’s your confidence, charisma, and collaborative style that make you stand out from the crowd. Naturally curious and tuned into the business agenda, you\’re comfortable communicating complexity, keeping projects on track and energising those around you to deliver outstanding work, together.
You will work closely with two Channel Marketing Lead peers and directly manage two managers.
Key Responsibilities
Partner with the Head of Channel Marketing to shape and drive the firm\’s issue-led campaign strategy and bold content programme. You\’ll bring creative thinking to the table, turning strategic priorities into campaigns that deliver real impact. Monitor, measure and optimise performance through smart KPIs to ensure activities deliver strong ROI and continuously improve.
Lead the creation and rollout of flagship campaigns, ensuring they connect across sectors, service lines and regions for maximum reach and resonance.
- Co-ordinate teams of internal and external agencies, such as designers, researchers, copywriters, and guide them to deliver work that hits the mark.
- Shape best-in-class campaign practices by developing campaign guidelines and processes that ensure every initiative is aligned, consistent and impactful.
- Lead a bold, strategic content programme that elevates the Forvis Mazars brand, supports business priorities and opens doors for client engagement.
- Champion quality and consistency through sound governance, keeping our content sharp, creative and aligned with our standards.
- Establish a smooth process for sharing content across Channel Marketing, and collaborating across the wider team.
- Oversee the production and publication of our firmwide newsletters.
- Keep our digital presence fresh, ensuring content is current, relevant and resonates with our audiences.
Bring the firm\’s experience to life by leading our case study programme, overseeing development of written and video client stories according to schedule.
Co-ordinate strategic support for service lines, acting as CRL for agreed ‘SL Squads\’, ensuring integration with key campaigns and overseeing agreed, baseline support. Troubleshoot ad-hoc requests with SL leads, when necessary.
Inspire, manage and coach direct reports.
Lead by example and actively support the continued development and success of the wider Channel Marketing team. Help to position the Channel Marketing team as professional advisors by ensuring internal comms are effective, ad-hoc requests are fielded as appropriate and support is of the highest quality.
What are we looking for?
- Degree and/or experience in marketing, communications or a related field.
- Excellent copywriting and communication skills, with razor-sharp attention to detail.
- Strategic thinker with creative mindset and interest in the business agenda.
- Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
- Strong project management skills with the ability to prioritise tasks and meet deadlines.
- An analytical mindset to interpret data and metrics and optimise content performance.
- People management skills and interest in developing talent.
- Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
About Forvis Mazars
Forvis Mazars is a leading global professional services network. The network operates under a single brand worldwide, with just two members: Forvis Mazars LLP in the United States and Forvis Mazars Group SC, an internationally integrated partnership operating in over 100 countries and territories.
Seniority level
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Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Accounting
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Campaigns & Content Marketing Lead employer: Forvis Mazars in the UK
Contact Detail:
Forvis Mazars in the UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns & Content Marketing Lead
✨Tip Number 1
Familiarise yourself with Forvis Mazars' brand and values. Understanding their mission and how they position themselves in the market will help you align your approach and demonstrate that you're a good cultural fit during any discussions.
✨Tip Number 2
Network with current employees or alumni who have worked at Forvis Mazars. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlight your strategic thinking and creative problem-solving skills, as these are key attributes they're looking for in a Campaigns & Content Marketing Lead.
✨Tip Number 4
Stay updated on the latest trends in content marketing and analytics tools. Being able to speak knowledgeably about current industry practices will show your commitment to professional development and your ability to drive impactful campaigns.
We think you need these skills to ace Campaigns & Content Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in campaigns and content marketing. Use specific examples that demonstrate your strategic thinking and project management skills, as these are key for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your background aligns with Forvis Mazars' values. Mention your ability to lead teams and drive impactful campaigns, showcasing your charisma and collaborative style.
Showcase Analytical Skills: Since the role requires using analytics tools, include any experience you have with Google Analytics or similar platforms. Highlight how you've used data to inform decisions and optimise content performance in past roles.
Demonstrate Leadership Experience: Emphasise your people management skills by providing examples of how you've inspired and developed talent in previous positions. This will show your capability to lead and coach direct reports effectively.
How to prepare for a job interview at Forvis Mazars in the UK
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing strategic campaigns. Be ready to share specific examples of how your creative thinking has led to successful outcomes in previous roles.
✨Demonstrate Your People Management Skills
Since this role involves managing a team, highlight your leadership style and how you've successfully coached and developed talent in the past. Share anecdotes that illustrate your ability to inspire and motivate others.
✨Familiarise Yourself with Analytics Tools
Brush up on your knowledge of analytics tools like Google Analytics. Be prepared to discuss how you've used data to monitor content performance and make informed decisions to optimise campaigns.
✨Communicate Clearly and Confidently
Given the importance of communication in this role, practice articulating your thoughts clearly. Use concise language and be confident in discussing complex ideas, ensuring you can engage your interviewers effectively.
