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- Tasks: Own and manage 2-3 major B2B events, driving sales and client relationships.
- Company: Join Forum Events Ltd, a leader in creating impactful business connections for nearly 30 years.
- Benefits: Enjoy 23 days holiday, your birthday off, hybrid working, and exciting team incentives.
- Why this job: Gain autonomy, earn uncapped commission, and grow your career in a fun, fast-paced environment.
- Qualifications: Minimum 2 years B2B sales experience, confident communicator, and motivated by success.
- Other info: Access to the Elite Sales Achievement Club and clear progression through the Forum Academy.
The predicted salary is between 36000 - 60000 £ per year.
Forum Events Ltd has been creating powerful business connections for nearly 30 years. Based in Hertford, we specialise in high-impact, face-to-face Forums and Summits that bring together procurement professionals and industry suppliers. We’re proud to foster a culture that’s positive, fun, fast-paced, and focused on career growth.
As an Event Sales Manager, you’ll take full ownership of 2–3 major B2B events per year, along with their associated media, newsletter, and digital platforms. This is a 360° commercial role where you’ll manage the full sales cycle, key client relationships, and deliver an exceptional event experience from start to finish.
This role is ideal for a driven sales professional who wants ownership, autonomy, and uncapped earning potential.
- Managing your own event revenue and achieving/exceeding sales targets
- Building a strong pipeline through proactive outreach, cold calling, and targeted campaigns
- Running confident consultative sales calls with new and existing clients
- Using CRM and sales processes effectively and consistently
- Leading pre-event planning, communication, and commercial delivery
- Attending industry events to build networks and understand market trends
- Supporting other events across the wider portfolio as needed
You’re a driven, commercially minded sales professional who wants autonomy, ownership, and the ability to earn well above your basic salary.
- Experienced (minimum 2 years B2B sales, preferably events, media, or subscriptions)
- Confident on the phone and great at building rapport quickly
- Able to manage both new business development and ongoing client accounts
- Motivated by success, progression, and financial reward
- Ability to run discovery calls and deliver persuasive sales presentations
- Comfortable hosting virtual or in-person client meetings
- Strong commercial awareness and ability to position value-based solutions
- Skilled in using LinkedIn and digital tools for outreach and lead generation
- Able to adapt quickly to industry changes and event requirements
- Confidence in handling long sales cycles with multiple decision-makers
Holiday allowance 23 days in addition to all UK bank holidays. Your Birthday off! Clear career progression through the Forum Academy. Hybrid working (2 WFH days per week). Monthly team incentives & rewards. Access to the Elite Sales Achievement Club. Extra annual leave based on loyalty. Company-wide Summer & Christmas events. Free onsite parking.
Sales Manager: Events in Hertford employer: Forum Events & Media Group
Contact Detail:
Forum Events & Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager: Events in Hertford
✨Tip Number 1
Network like a pro! Attend industry events and connect with potential clients and colleagues. The more people you meet, the better your chances of landing that Sales Manager role.
✨Tip Number 2
Show off your sales skills in interviews! Prepare to run mock consultative sales calls or presentations. This will demonstrate your confidence and ability to engage with clients effectively.
✨Tip Number 3
Utilise LinkedIn to its fullest! Reach out to industry professionals, share relevant content, and showcase your expertise. It’s a great way to build your personal brand and attract attention from recruiters.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Sales Manager: Events in Hertford
Some tips for your application 🫡
Show Your Passion for Events: When writing your application, let your enthusiasm for events shine through! We want to see how much you love creating connections and delivering exceptional experiences. Share any relevant experiences that highlight your passion for the industry.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your B2B sales experience, especially in events or media, and demonstrate how your skills align with what we’re looking for. A personal touch goes a long way!
Be Clear About Your Achievements: Don’t be shy about showcasing your successes! Use specific examples of how you've achieved or exceeded sales targets in the past. We love numbers, so if you can quantify your achievements, do it!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Forum Events & Media Group
✨Know Your Events Inside Out
Before the interview, dive deep into Forum Events Ltd's past events and understand their unique selling points. Be ready to discuss how you can enhance these events and bring fresh ideas to the table.
✨Showcase Your Sales Skills
Prepare to share specific examples of your past sales successes, especially in B2B environments. Highlight your experience with consultative sales calls and how you've built strong client relationships that led to increased revenue.
✨Demonstrate Your Commercial Awareness
Stay updated on industry trends and be prepared to discuss how they impact event sales. Show that you can adapt to changes and position value-based solutions that resonate with potential clients.
✨Practice Your Pitch
Since this role involves running persuasive sales presentations, practice your pitch beforehand. Make sure you can confidently communicate your ideas and engage your audience, whether in person or virtually.
