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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive audience engagement across various digital platforms.
- Company: Fortune Media is a global leader in media, dedicated to empowering success through storytelling.
- Benefits: Enjoy a dynamic office environment in the heart of Bank with opportunities for professional growth.
- Why this job: Join a creative team that values fresh ideas and offers a chance to make a real impact.
- Qualifications: 3-4 years of marketing experience, proficiency in digital tools, and a degree in marketing or communications.
- Other info: This is a full-time office role; valid UK work permit required.
The predicted salary is between 28800 - 42000 £ per year.
Fortune is seeking a proactive, creative, and tech-driven Marketing Manager to join our UK/European Sales & Marketing team. The role involves account communications, lead generation, demand generation, and commercial product developments, playing a crucial role in driving revenue across our global media platforms, including digital, conferences, video, podcast, print, and social media. We’re looking for a motivated Marketing Manager with a commercial mindset to develop and execute strategic marketing initiatives that engage prospects, nurture existing audiences, and support revenue growth.
The ideal candidate will have experience in full-funnel marketing activations, including newsletter/email marketing, Canva/design skills, coding experience, and lead generation programs. Success in this position will be measured by the effectiveness of marketing campaigns, audience engagement, and the ability to drive commercial outcomes.
Marketing Strategy & Execution:
- Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects.
- Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content.
- Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly.
Account & Audience Engagement:
- Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention.
- Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation.
- Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts.
- Ensure consistency in messaging and branding across all client and internal communications.
Creative & Digital Innovation:
- Leverage Canva and other design tools to create visually compelling marketing materials that enhance audience engagement.
- Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing.
- Stay up to date with industry trends and emerging marketing technologies to keep Fortune at the forefront of digital engagement.
Event & Commercial Product Support:
- Provide marketing support for events, ensuring strong pre-event promotion, seamless execution, and impactful post-event follow-ups.
- Work closely with the commercial team to develop go-to-market strategies for new media products and advertising solutions.
- Assist in the development of post-event recap decks, performance reports, and key learnings for internal and client review.
You excel at developing and executing innovative marketing campaigns that drive engagement and revenue growth. You bring fresh, engaging ideas to the table and adapt quickly to new challenges.
Tech-Savvy Marketer: You leverage digital tools and platforms to enhance marketing effectiveness and audience engagement.
Detail-Oriented & Organized: You manage multiple projects efficiently, maintaining accuracy and quality under tight deadlines.
Relevant Work Experience: 3-4 years of marketing experience, preferably in a media organization or agency.
Skills: Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS (basic coding), PowerPoint, Excel, and email marketing platforms.
Bachelor’s degree in marketing, communications, or a related field.
Personal Attributes: Creative, proactive, adaptable, and data-driven with a strong commercial mindset.
Note: This is a 5-day-a-week office role, and we are based in the Bank. You will require a valid UK work permit to apply.
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.
Sales/marketing manager - Leidinggevende employer: Fortune
Contact Detail:
Fortune Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and lead generation. Being able to discuss recent innovations or successful campaigns during your interview can demonstrate your proactive approach and passion for the industry.
✨Tip Number 2
Showcase your experience with CRM tools and data analytics. Be prepared to share specific examples of how you've used these tools to drive engagement and refine marketing strategies, as this aligns closely with the role's requirements.
✨Tip Number 3
Prepare a portfolio of your previous marketing campaigns, especially those that involved email marketing or creative design using tools like Canva. This will help you illustrate your skills and creativity effectively during discussions.
✨Tip Number 4
Network with professionals in the media and marketing sectors. Engaging with industry peers can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach for the interview.
We think you need these skills to ace Sales/marketing manager - Leidinggevende
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in lead generation and digital strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and proactive approach. Mention specific examples of successful marketing campaigns you've led and how they align with the company's goals.
Showcase Technical Skills: Emphasise your proficiency in tools like Salesforce, Marketing Cloud, and Canva. If you have coding experience, mention it clearly, as this is a key requirement for the role.
Highlight Data-Driven Achievements: Include metrics and results from past marketing initiatives to demonstrate your ability to drive commercial outcomes. This could be in terms of audience engagement, lead generation, or revenue growth.
How to prepare for a job interview at Fortune
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare to discuss innovative marketing campaigns you've executed in the past. Bring examples of your work, especially those that demonstrate your ability to engage audiences and drive revenue.
✨Demonstrate Tech Savviness
Familiarity with digital tools is crucial for this role. Be ready to talk about your experience with platforms like Salesforce, Marketing Cloud, and Canva. Highlight any coding skills you have, even if they're basic, as they can set you apart from other candidates.
✨Prepare for Data-Driven Discussions
Since success will be measured by campaign effectiveness, come prepared with metrics from previous campaigns. Discuss how you've used data to refine strategies and improve engagement, showcasing your analytical mindset.
✨Understand Account-Based Marketing
This role involves building effective account-based marketing strategies. Familiarise yourself with ABM concepts and be ready to share how you've implemented them in past roles. This will show your understanding of client engagement and retention.
