At a Glance
- Tasks: Join our team to create and execute innovative marketing strategies that drive engagement and revenue.
- Company: Fortune Media is a global leader in storytelling and business insights, dedicated to making business better.
- Benefits: Enjoy a dynamic office environment in Bank with opportunities for professional growth and creative expression.
- Why this job: Be part of a mission-driven company that values creativity, innovation, and making a positive impact.
- Qualifications: 3-4 years of marketing experience, proficiency in digital tools, and a degree in marketing or communications.
- Other info: This is a full-time office role; valid UK work permit required.
The predicted salary is between 28800 - 48000 £ per year.
Fortune is seeking a proactive, creative, and tech-driven Marketing Manager to join our UK/European Sales & Marketing team. This role will focus on audience nurturing, account communications, lead generation, demand generation, and commercial product developments, playing a crucial role in driving revenue across our global media platforms, including digital, conferences, video, podcast, print, and social media. We’re looking for a motivated Marketing Manager with a commercial mindset to develop and execute strategic marketing initiatives that engage prospects, nurture existing audiences, and support revenue growth.
The ideal candidate will have experience in full-funnel marketing activations, including newsletter/email marketing, Canva/design skills, coding experience, and lead generation programs. Success in this position will be measured by the effectiveness of marketing campaigns, audience engagement, and the ability to drive commercial outcomes.
Primary Responsibilities
- Creative Marketing Strategy & Execution: Develop and implement audience-nurturing strategies, ensuring consistent and impactful communications across multiple touchpoints. Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects into the sales pipeline. Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content. Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly.
- Account & Audience Engagement: Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention. Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation. Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts. Ensure consistency in messaging and branding across all client and internal communications.
- Creative & Digital Innovation: Leverage Canva and other design tools to create visually compelling marketing materials that enhance audience engagement. Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing. Stay up to date with industry trends and emerging marketing technologies to keep Fortune at the forefront of digital engagement.
- Event & Commercial Product Support: Provide marketing support for events, ensuring strong pre-event promotion, seamless execution, and impactful post-event follow-ups. Work closely with the commercial team to develop go-to-market strategies for new media products and advertising solutions. Assist in the development of post-event recap decks, performance reports, and key learnings for internal and client review.
Competencies
- Strategic thinker: You excel at developing and executing innovative marketing campaigns that drive engagement and revenue growth.
- Problem solver: You bring fresh, engaging ideas to the table and adapt quickly to new challenges.
- Tech-Savvy Marketer: You leverage digital tools and platforms to enhance marketing effectiveness and audience engagement.
- Detail-Oriented & Organized: You manage multiple projects efficiently, maintaining accuracy and quality under tight deadlines.
- Strong Communicator: You craft compelling narratives and clear messaging through exceptional written and verbal communication skills.
Professional/Personal Qualifications
- Relevant Work Experience: 3-4 years of marketing experience, preferably in a creative media organization or agency.
- Skills: Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS (basic coding), PowerPoint, Excel, and email marketing platforms. Strong copywriting and analytical skills.
- Education: Bachelor’s degree in marketing, communications, or a related field.
- Personal Attributes: Creative, proactive, adaptable, and data-driven with a strong commercial mindset.
This is a 5-day-a-week office role, and we are based in the Bank. Unfortunately, this position is not eligible for work sponsorship. To apply, you will need a valid UK work permit. This role requires someone with prior experience in supporting the Media Sales team and working on pitch decks.
About Fortune
At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking, and world-class community building. Our key values are humility, ownership, and transparency. Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. Our values inform our mission: business can be a powerful platform for good, and we are committed to holding it to that standard.
Equal Opportunity Employer
The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.
Media Marketing Manager- Sales Enablement (, , United Kingdom) employer: Fortune
Contact Detail:
Fortune Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Marketing Manager- Sales Enablement (, , United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and media. This role requires a tech-savvy marketer, so being up-to-date with tools like Salesforce and Marketing Cloud will give you an edge.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your previous marketing campaigns. Highlight any innovative strategies you've implemented, especially those that drove engagement and revenue growth.
✨Tip Number 3
Network with professionals in the media and marketing industry. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at Fortune.
✨Tip Number 4
Prepare to discuss your experience with account-based marketing (ABM) strategies. Be ready to share specific examples of how you've enhanced client engagement and retention in your previous roles.
We think you need these skills to ace Media Marketing Manager- Sales Enablement (, , United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media marketing, particularly focusing on lead generation and audience engagement. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and strategic thinking. Mention specific examples of past marketing campaigns you've executed and how they drove engagement or revenue growth.
Showcase Technical Skills: Emphasise your proficiency in tools like Salesforce, Marketing Cloud, and Canva. If you have coding experience, mention it as it aligns with the tech-savvy aspect of the role.
Highlight Communication Skills: Since strong communication is key for this position, provide examples of how you've crafted compelling narratives or messaging in previous roles. This could include email campaigns or marketing collateral you've developed.
How to prepare for a job interview at Fortune
✨Showcase Your Creative Marketing Strategies
Prepare to discuss specific marketing campaigns you've developed in the past. Highlight your ability to create engaging content and how you used data-driven insights to optimise those campaigns.
✨Demonstrate Your Tech Savviness
Familiarise yourself with the tools mentioned in the job description, such as Salesforce, Marketing Cloud, and Canva. Be ready to explain how you've used these platforms to enhance marketing effectiveness in previous roles.
✨Prepare for Account-Based Marketing Discussions
Understand the principles of account-based marketing (ABM) and be prepared to share examples of how you've successfully engaged clients and nurtured relationships through targeted strategies.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing your past experiences and achievements. Strong communication skills are crucial for this role, so ensure you convey your ideas effectively during the interview.