Marketing and Sales Manager

Position Overview Fortune is seeking a proactive, creative, and tech-driven Marketing Manager to join our UK/European Sales & Marketing team. account communications, lead generation, demand generation, and commercial product developments, playing a crucial role in driving revenue across our global media platforms, including digital, conferences, video, podcast, print, and social media. We’re looking for a motivated Marketing Manager with a commercial mindset to develop and execute strategic marketing initiatives that engage prospects, nurture existing audiences, and support revenue growth. The ideal candidate will have experience in full-funnel marketing activations, including newsletter/email marketing, Canva/design skills, coding experience, and lead generation programs. Success in this position will be measured by the effectiveness of marketing campaigns, audience engagement, and the ability to drive commercial outcomes. Creative Marketing Strategy & Execution: • Lead the creation and execution of lead generation and demand generation programs, leveraging digital channels to drive high-quality prospects into the sales pipeline. • Collaborate with the Senior Marketing Manager and Commercial team to create compelling marketing collateral, including sales presentations, email campaigns, and promotional content. • Optimize marketing efforts through data-driven insights, tracking campaign performance, and refining strategies accordingly. Account & Audience Engagement: • Build and maintain effective account-based marketing (ABM) strategies to enhance client engagement and retention. • Oversee email marketing initiatives, crafting compelling messaging and ensuring best practices in segmentation and automation. • Utilize CRM tools to track audience interactions, refine engagement strategies, and personalize marketing efforts.• Ensure consistency in messaging and branding across all client and internal communications. Creative & Digital Innovation: • Leverage Canva and other design tools to create visually compelling marketing materials that enhance audience engagement. • Identify and implement innovative digital marketing strategies to enhance lead generation and audience nurturing. • Stay up to date with industry trends and emerging marketing technologies to keep Fortune at the forefront of digital engagement. Event & Commercial Product Support: • Provide marketing support for events, ensuring strong pre-event promotion, seamless execution, and impactful post-event follow-ups. • Work closely with the commercial team to develop go-to-market strategies for new media products and advertising solutions. • Assist in the development of post-event recap decks, performance reports, and key learnings for internal and client review. You excel at developing and executing innovative marketing campaigns that drive engagement and revenue growth. You bring fresh, engaging ideas to the table and adapt quickly to new challenges. Tech-Savvy Marketer: You leverage digital tools and platforms to enhance marketing effectiveness and audience engagement. Detail-Oriented & Organized: You manage multiple projects efficiently, maintaining accuracy and quality under tight deadlines. Relevant Work Experience: 3-4 years of marketing experience, preferably in a creative media organization or agency. • Skills: Proficiency in Salesforce, Marketing Cloud, Cvent, Canva, HTML/CSS (basic coding), PowerPoint, Excel, and email marketing platforms. Bachelor’s degree in marketing, communications, or a related field. • Personal Attributes: Creative, proactive, adaptable, and data-driven with a strong commercial mindset. Note: This is a 5-day-a-week office role, and we are based in the Bank. To apply, you will need a valid UK work permit. This role requires someone with prior experience in supporting the Media Sales team and working on pitch decks. We achieve that by providing trusted information, great storytelling, rigorous benchmarking, and world-class community building. Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.