Salesforce Administrator (freelance) in London

Fortune is seeking a highly skilled Salesforce Administrator to oversee and manage our Salesforce ecosystem across the UK and EU regions. This role will lead system integration, workflow automation, data governance, and user enablement — ensuring that Salesforce serves as a robust backbone for sales, marketing, and operations teams. The ideal candidate will have deep technical expertise in Salesforce configuration, a strong understanding of business processes, and experience supporting multi-region operations with a focus on scalability, compliance, and data accuracy.

Key Responsibilities

• Oversee the full Salesforce CRM setup, administration, and optimisation across the UK & EU regions.
• Manage end-to-end system integrations with marketing, event, and analytics tools (e.g., SFMC, Cvent, Zoom, etc.).
• Collaborate with IT and operations teams to ensure seamless data flow between Salesforce and third-party applications.
• Develop and maintain custom objects, validation rules, workflows, Flows, and approval processes.
• Maintain data quality through regular audits, deduplication, and enrichment activities.
• Ensure GDPR compliance across all Salesforce operations, including consent management and regional data handling.
• Implement and document data governance frameworks for multi-country operations.
• Design and optimise workflow automations and approval processes to support sales and marketing efficiency.
• Manage assignment rules, email alerts, and process automation to streamline business operations.
• Continuously evaluate system performance and recommend improvements to enhance productivity.
• Build and maintain custom dashboards and reports to track key metrics (pipeline, conversion, engagement, etc.).
• Partner with stakeholders to ensure data-driven decision-making across teams.
• Serve as the primary Salesforce point of contact for UK & EU users.
• Manage user access, roles, and permission sets in alignment with data security policies.
• Deliver training sessions and user guides to enhance adoption and best practices across teams.

Requirements

• 6+ years of Salesforce administration experience, including system integration and automation workflows.
• Hands-on experience with Salesforce Sales Cloud and familiarity with Marketing Cloud (SFMC).
• Strong understanding of Salesforce Objects (Leads, Accounts, Opportunities, Campaigns).
• Proven experience managing multi-region CRM environments with GDPR compliance.
• Possess unrestricted work rights in the UK.
• Skilled in data import/export, deduplication, and data governance frameworks.
• Experience with automation tools (Flows, Process Builder, Assignment Rules).
• Excellent communication, stakeholder management, and documentation skills.
• Ability to balance strategic system design with day-to-day operational management.

Preferred Qualifications

• Salesforce Certified Advanced Administrator (preferred).
• Experience integrating tools such as Cvent, Zoom, Zapier, or Marketing Cloud Connect.
• Familiarity with SQL and API-based integrations.
• GDPR or Data Privacy Certification.

Core Competencies

• CRM Strategy & Architecture: Ability to scale Salesforce usage across countries and departments.
• Workflow Optimisation: Strong problem-solving mindset to automate manual processes.
• Cross-Functional Collaboration: Works effectively with Sales, Marketing, and IT stakeholders.
• Data-Driven Thinking: Translates data insights into business decisions.
• Compliance & Data Stewardship: Deep understanding of regional privacy regulations and data handling.