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For Companies At a Glance
- Tasks: Lead the transformation of CRM strategies to enhance customer engagement and loyalty.
- Company: Established travel and leisure company with a loyal customer base.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of digital transformation in a thriving industry.
- Qualifications: Proven leadership in CRM or lifecycle marketing with a focus on customer data.
- Other info: Join a dynamic team and make a significant impact on customer experiences.
The predicted salary is between 70000 - 90000 £ per year.
Our client is a distinctive and long-established player in the travel and leisure space, known for its highly loyal customer base and thoughtfully curated experiences. Backed by a major publicly traded group, the business is currently undergoing a significant digital transformation and delivering strong, profitable growth on revenues. This is a pivotal leadership role at the centre of a major growth agenda. Reporting directly to the Chief Marketing Officer, you will have a clear mandate to build a modern, data-led, and scalable CRM function from the ground up.
The Opportunity
You will own the end-to-end customer lifecycle strategy, from initial prospecting through to post-travel engagement and repeat bookings. This is both a transformation role and an operational leadership position.
Key Responsibilities:
- Define and lead the end-to-end lifecycle strategy across all customer journey stages.
- Translate commercial objectives into programs supporting acquisition, conversion, retention, and loyalty.
- Drive customer lifetime value through improved repeat booking frequency and upsell.
- Lead the evolution of an established loyalty program, strengthening its proposition and impact.
- Act as the business owner for customer data infrastructure, including CRM, ESP, and MarTech strategy.
- Define and implement personalization strategies using data, dynamic content, and AI-enabled approaches.
- Build and lead a high-performing CRM and lifecycle marketing team.
About You
You are an experienced CRM or lifecycle marketing leader with a track record of driving value within complex, multi-stage customer journeys. You understand how to translate customer data into commercial outcomes and are confident influencing at the executive level.
Requirements:
- Significant leadership background in CXM, CRM, or lifecycle marketing.
- Proven ability to deliver measurable improvements in retention, loyalty, and lifetime value.
- Deep understanding of CRM platforms, customer data, and MarTech ecosystems.
- Experience in complex, experience-led, or high-consideration sectors such as travel or retail is preferred.
Location: Hybrid basis, with two days per week in Ipswich, alongside time in London as required.
To Apply
This search is being managed exclusively by Fortune Hill. To discuss this confidential brief further, please apply with your CV.
Head of CRM in Suffolk employer: Fortune Hill
Contact Detail:
Fortune Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM in Suffolk
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and leisure industry. We all know that sometimes it’s not just what you know, but who you know. Attend industry events or webinars to meet potential employers and make a lasting impression.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in CRM and lifecycle marketing. We want to see how you've driven customer engagement and loyalty in past roles. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by understanding the company’s current CRM strategies. Research their customer journey and think about how you can add value. We need to demonstrate that you’re not just a fit for the role, but that you can lead their transformation efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to help you land that dream job, so take advantage of all the resources we offer to support your journey.
We think you need these skills to ace Head of CRM in Suffolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in CRM and lifecycle marketing, especially any achievements that show how you've driven customer loyalty and retention.
Showcase Your Leadership Skills: Since this is a leadership role, we want to see examples of how you've built and led teams in the past. Share specific instances where your leadership made a difference in customer experience or data-driven strategies.
Be Data-Driven: We love numbers! Include metrics that demonstrate your success in previous roles, like improvements in customer lifetime value or retention rates. This will show us you can translate data into actionable insights.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Fortune Hill
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and customer data strategies. Brush up on how these tools can drive customer engagement and loyalty, as this role is all about leveraging data to enhance the customer journey.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience in CRM or lifecycle marketing. Think about times when you’ve successfully built teams or led transformations, as this role requires strong operational leadership.
✨Understand the Customer Journey
Be ready to discuss how you would define and lead the end-to-end customer lifecycle strategy. Familiarise yourself with the stages of the customer journey and think about how you can improve retention and upsell opportunities.
✨Align with Business Objectives
Demonstrate your ability to translate commercial objectives into actionable CRM programs. Prepare to discuss how you would drive customer lifetime value and enhance loyalty programmes, as these are key responsibilities of the role.