At a Glance
- Tasks: Lead the transformation of CRM strategies to enhance customer engagement and loyalty.
- Company: Established travel and leisure company with a loyal customer base.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team driving significant growth and innovation.
- Why this job: Be at the forefront of digital transformation in a thriving industry.
- Qualifications: Proven leadership in CRM or lifecycle marketing with a focus on customer data.
The predicted salary is between 70000 - 90000 € per year.
Our client is a distinctive and long-established player in the travel and leisure space, known for its highly loyal customer base and thoughtfully curated experiences. Backed by a major publicly traded group, the business is currently undergoing a significant digital transformation and delivering strong, profitable growth on revenues.
This is a pivotal leadership role at the centre of a major growth agenda. Reporting directly to the Chief Marketing Officer, you will have a clear mandate to build a modern, data-led, and scalable CRM function from the ground up.
The Opportunity
You will own the end-to-end customer lifecycle strategy, from initial prospecting through to post-travel engagement and repeat bookings. This is both a transformation role and an operational leadership position.
Key Responsibilities:
- Define and lead the end-to-end lifecycle strategy across all customer journey stages.
- Translate commercial objectives into programs supporting acquisition, conversion, retention, and loyalty.
- Drive customer lifetime value through improved repeat booking frequency and upsell.
- Lead the evolution of an established loyalty program, strengthening its proposition and impact.
- Act as the business owner for customer data infrastructure, including CRM, ESP, and MarTech strategy.
- Define and implement personalization strategies using data, dynamic content, and AI-enabled approaches.
- Build and lead a high-performing CRM and lifecycle marketing team.
About You
You are an experienced CRM or lifecycle marketing leader with a track record of driving value within complex, multi-stage customer journeys. You understand how to translate customer data into commercial outcomes and are confident influencing at the executive level.
Requirements:
- Significant leadership background in CXM, CRM, or lifecycle marketing.
- Proven ability to deliver measurable improvements in retention, loyalty, and lifetime value.
- Deep understanding of CRM platforms, customer data, and MarTech ecosystems.
- Experience in complex, experience-led, or high-consideration sectors such as travel or retail is preferred.
Location: Hybrid basis, with two days per week in Ipswich, alongside time in London as required.
To Apply
This search is being managed exclusively by Fortune Hill. To discuss this confidential brief further, please apply with your CV.
Head of CRM in Ipswich employer: Fortune Hill
As a leading player in the travel and leisure sector, our client offers an exceptional work environment that fosters innovation and growth. With a strong focus on employee development and a culture that values collaboration and creativity, this role provides the unique opportunity to shape a modern CRM function while being part of a dynamic digital transformation. Located in Ipswich with flexible hybrid working arrangements, employees benefit from a supportive atmosphere that encourages professional advancement and meaningful contributions to customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in Ipswich
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel and leisure industry. We all know that sometimes it’s not just what you know, but who you know. Attend industry events or webinars to meet potential employers and get your name out there.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your CRM successes and strategies. We want to see how you’ve driven customer engagement and loyalty in past roles. This is your chance to shine beyond the CV!
✨Tip Number 3
Prepare for interviews by diving deep into the company’s current CRM strategies. We should be ready to discuss how we can enhance their customer lifecycle and drive repeat bookings. Tailor your insights to align with their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make this happen together!
We think you need these skills to ace Head of CRM in Ipswich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in CRM and lifecycle marketing, especially any achievements that show how you've driven customer loyalty and retention.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this pivotal leadership role. Share specific examples of how you've built successful CRM strategies in the past.
Showcase Your Data Skills:Since this role is all about data-led strategies, don’t forget to mention your experience with CRM platforms and customer data. Talk about how you've used data to drive commercial outcomes in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Fortune Hill
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms and MarTech ecosystems. Brush up on how data can drive customer engagement and loyalty, as this role is all about leveraging that knowledge to create a modern, data-led CRM function.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past, especially in complex customer journeys. Highlight your ability to influence at the executive level and how you’ve driven measurable improvements in retention and loyalty.
✨Understand the Customer Lifecycle
Be ready to discuss strategies for each stage of the customer journey, from prospecting to post-travel engagement. Think about how you would translate commercial objectives into actionable programmes that enhance acquisition and conversion.
✨Bring Data-Driven Insights
Demonstrate your ability to use customer data to inform decisions. Prepare to talk about how you would implement personalisation strategies using data and AI-enabled approaches to boost customer lifetime value and repeat bookings.
