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For Companies At a Glance
- Tasks: Lead the transformation of CRM strategies and enhance customer engagement.
- Company: Established travel and leisure company with a loyal customer base.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of customer experiences in a dynamic industry.
- Qualifications: Proven leadership in CRM or lifecycle marketing with a focus on customer data.
- Other info: Join a pivotal role in a thriving business undergoing digital transformation.
The predicted salary is between 70000 - 90000 £ per year.
Our client is a distinctive and long-established player in the travel and leisure space, known for its highly loyal customer base and thoughtfully curated experiences. Backed by a major publicly traded group, the business is currently undergoing a significant digital transformation and delivering strong, profitable growth on revenues.
This is a pivotal leadership role at the centre of a major growth agenda. Reporting directly to the Chief Marketing Officer, you will have a clear mandate to build a modern, data-led, and scalable CRM function from the ground up.
The Opportunity
You will own the end-to-end customer lifecycle strategy, from initial prospecting through to post-travel engagement and repeat bookings. This is both a transformation role and an operational leadership position.
Key Responsibilities:
- Define and lead the end-to-end lifecycle strategy across all customer journey stages.
- Translate commercial objectives into programs supporting acquisition, conversion, retention, and loyalty.
- Drive customer lifetime value through improved repeat booking frequency and upsell.
- Lead the evolution of an established loyalty program, strengthening its proposition and impact.
- Act as the business owner for customer data infrastructure, including CRM, ESP, and MarTech strategy.
- Define and implement personalization strategies using data, dynamic content, and AI-enabled approaches.
- Build and lead a high-performing CRM and lifecycle marketing team.
About You
You are an experienced CRM or lifecycle marketing leader with a track record of driving value within complex, multi-stage customer journeys. You understand how to translate customer data into commercial outcomes and are confident influencing at the executive level.
Requirements:
- Significant leadership background in CXM, CRM, or lifecycle marketing.
- Proven ability to deliver measurable improvements in retention, loyalty, and lifetime value.
- Deep understanding of CRM platforms, customer data, and MarTech ecosystems.
- Experience in complex, experience-led, or high-consideration sectors such as travel or retail is preferred.
Location: Hybrid basis, with two days per week in Ipswich, alongside time in London as required.
To Apply
This search is being managed exclusively by Fortune Hill. To discuss this confidential brief further, please apply with your CV.
Locations
Head of CRM in Ipswich, Suffolk employer: Fortune Hill
Contact Detail:
Fortune Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM in Ipswich, Suffolk
✨Tip Number 1
Network like a pro! Reach out to connections in the travel and leisure industry, especially those who might know about CRM roles. A friendly chat can lead to insider info or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your successes in CRM and lifecycle marketing. This will help you stand out during interviews and showcase your expertise.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and news in the CRM space. Being knowledgeable about the latest tools and strategies will impress potential employers.
✨Tip Number 4
Apply through our website! We make it easy for you to find and apply for roles like Head of CRM. Plus, it shows you're serious about joining our team and helps us keep track of your application.
We think you need these skills to ace Head of CRM in Ipswich, Suffolk
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of CRM. Highlight your experience in CRM and lifecycle marketing, especially any achievements that show how you've driven customer loyalty and retention.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this pivotal leadership role. Share specific examples of how you've built successful CRM strategies in the past.
Showcase Your Data Skills: Since this role is all about data-led strategies, don’t forget to mention your experience with CRM platforms and customer data. Talk about how you've used data to drive commercial outcomes and improve customer journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Fortune Hill
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and technologies. Familiarise yourself with the specific platforms the company uses, and be ready to discuss how you can leverage them to enhance customer engagement and loyalty.
✨Showcase Your Leadership Skills
As this role is pivotal, demonstrate your leadership experience by sharing specific examples of how you've built and led successful teams. Highlight your ability to drive transformation and deliver measurable results in previous roles.
✨Understand the Customer Journey
Be prepared to discuss the end-to-end customer lifecycle strategy. Think about how you would approach each stage, from prospecting to post-travel engagement, and be ready to share innovative ideas on improving retention and upselling.
✨Data-Driven Decision Making
Since this role involves a strong focus on data, come equipped with examples of how you've used customer data to inform your strategies. Discuss any personalisation techniques you've implemented and how they impacted customer lifetime value.