Head of Brand & Content Marketing

Marketing Director Hospitality / Real Estate
Circa £150,000 base salary plus bonus
Permanent

The client, a global leader in hospitality and real estate, is seeking an exceptional Marketing Director to join their leadership team during an exciting period of expansion.
Backed by Private Equity, the client has achieved remarkable growth and is looking for a strategic marketing leader to capitalise on this momentum.

The Marketing Director is responsible for driving the growth of the business by driving brand awareness, consideration, and lead generation, as well as maximizing retention of clients.

Marketing Strategy & Brand Evolution:
Build strategy with Commercial Director & channel leads to hit commercial objectives for the business whilst evolving the brand
Lead all brand awareness activities, including sponsorships, partnerships, and ATL campaigns
Improve brand positioning in market, driving awareness in direct and indirect channels
Structure team objectives to calendar based on key commercial dates and campaign activity needs
Ownership of Marketing budget tracker & spend, aligning performance to commercial Targets

Performance Marketing:
Develop targeted campaigns for needs areas / buildings as well as new building launches
Track the effectiveness of the marketing investments and proactively lead changes to maximise ROI
Lead the technical SEO work and work closely with the creative team to develop a content strategy to drive SEO

Work closely with the data & insights team to ensure we have the right customer data to drive the business inc research, NPS etc

Improve customer retention at the business through driving effective communications and campaign activity with wider commercial team
Enhance the customer offering through evolving the brand proposition. Create additional revenue opportunities through customer engagement and referral Schemes

Creative studio:
Lead prioritization strategy, ensuring support for all three strategic areas of Marketing-Direct, Indirect & retention
Continued evolution of brand messaging through creative team delivered to all channels Events
Significant marketing and digital experience, including having operated at a Director level in a relevant business
Proven track record of building strong, high-performing teams
Technical understanding of websites and digital products and the ability to work closely with a technical team to deliver
Strong experience in customer data and engagement– on and offline
Lead generation experience, including media, marketing effectiveness, and SEO
Experience of leading creative functions, in house or external agency
A good affinity and understanding of brands