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- Tasks: Lead a major rebrand and elevate marketing across a multi-brand portfolio.
- Company: Purpose-led digital business trusted by millions in the UK.
- Benefits: Hybrid working, competitive salary, and opportunities for team leadership.
- Why this job: Make a real impact by transforming brands and engaging communities.
- Qualifications: Proven experience in brand transformation and strong leadership skills.
- Other info: Join a dynamic team in an entrepreneurial environment with growth potential.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Brand Director
Manchester (hybrid – 2 days a week in the office)
An entrepreneurial, purpose‑led digital business – trusted by millions in the UK – is embarking on a bold period of brand and marketing transformation. Supported by private equity, the business is now consolidating its brands under a new unified identity and seeks a Brand Marketing Director to lead this major rebrand and elevate marketing maturity across the portfolio.
You will define the brand strategy, lead creative execution, and build a high‑performing team to deliver measurable growth in engagement, loyalty, and value perception. This is both a strategic and hands‑on leadership role – ideal for a commercially minded, creative brand‑builder who thrives in entrepreneurial, evolving environments.
Key Focus Areas
- Lead a high‑impact rebrand, developing a cohesive brand strategy and identity for a multi‑brand portfolio.
- Define brand positioning, tone of voice, and content standards across all channels.
- Drive awareness, trust, and engagement through integrated campaigns across digital and social platforms.
- Build and mentor a talented in‑house marketing team with new capabilities across brand, content, SEO, and analytics.
- Partner closely with commercial and data teams to foster a loyalty‑led growth model and a performance‑driven marketing culture.
About You
You are an accomplished brand leader with proven experience delivering rebrand or brand transformation projects within consumer‑facing or membership‑based businesses. You combine strategic clarity with executional drive, and excel at uniting fragmented portfolios into coherent, energised brands.
You’re data‑literate, creative, and motivated by impact and purpose – with a genuine belief in serving community‑focused audiences.
Experience Desired
- Proven success in brand transformation
- Strong commercial sensibility and analytical rigour
- Team leadership in lean, high‑growth settings
- Familiarity with community, affiliate, or loyalty models
- Excellent stakeholder engagement and communication skills
Hybrid working with c.2 days per week in Manchester.
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Brand Director employer: Fortune Hill
Contact Detail:
Fortune Hill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Brand Director role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your past branding projects. We want to see how you’ve transformed brands and made an impact in previous roles.
✨Tip Number 3
Prepare for those interviews! Research the company’s current brand strategy and think about how you can elevate it. We love seeing candidates who come in with fresh ideas and a clear vision for their potential impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. We’re excited to see how you can contribute to our brand transformation journey!
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Show Your Passion for Branding: When you're writing your application, let your enthusiasm for brand transformation shine through. We want to see how your experience aligns with our mission and how you can contribute to our exciting rebrand journey.
Be Specific About Your Achievements: Don't just list your past roles; tell us about the specific projects you've led that showcase your skills in brand strategy and team leadership. We love numbers, so if you can quantify your impact, even better!
Tailor Your Tone of Voice: Make sure your application reflects the tone of voice we’re looking for. We appreciate creativity and clarity, so use a style that resonates with our brand identity while still being professional.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Fortune Hill
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's current brand identity and any recent changes. Understand their mission, values, and how they position themselves in the market. This will help you articulate how your vision aligns with their goals during the discussion.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of past rebranding projects you've led. Highlight your strategic approach, the challenges you faced, and the measurable outcomes. This will demonstrate your ability to think critically and execute effectively in a fast-paced environment.
✨Engage with Data-Driven Insights
Since the role requires a strong analytical mindset, be ready to talk about how you've used data to inform brand strategies. Bring examples of how you've driven engagement and loyalty through data insights, showcasing your ability to blend creativity with analytics.
✨Emphasise Team Leadership Skills
As a Brand Director, you'll need to build and mentor a team. Prepare to discuss your leadership style and how you've successfully developed talent in previous roles. Share stories that highlight your ability to inspire and lead a high-performing team in a dynamic setting.
