At a Glance
- Tasks: Own your territory and drive sales while building strong customer relationships.
- Company: Join a dynamic US-based company with a portfolio of luxury home brands.
- Benefits: Enjoy 33 days holiday, flexible working, and a health & wellbeing programme.
- Other info: Be part of a supportive team that values curiosity and collaboration.
- Why this job: Make a visible impact in a fast-paced environment and grow your sales career.
- Qualifications: Proven field sales experience and excellent relationship-building skills required.
The predicted salary is between 36000 - 60000 £ per year.
Field-based role covering Greater London. You’ll be responsible for growing turnover and profitability, strengthening customer relationships, and building long-term brand presence across a diverse mix of retail, trade, merchant, and distribution partners.
If you’re commercially minded, thrive in a fast-paced urban territory, and enjoy being out with customers every day, this is an opportunity to make a visible impact and build a strong sales career in one of our most strategically important regions.
What You Will Be Responsible For
- Driving Sales & Territory Performance
- Growing turnover and profitability across direct and indirect accounts within the London Region
- Taking full accountability for performance across all brands and product categories
- Turning regional and national strategy into practical, local execution
- Building Strong Customer Relationships
- Developing trusted relationships with retailers, trade customers, merchants, and distributors
- Positioning our brands as the partner of choice through consistent engagement and value-led conversations
- Clearly communicating our strategy, proposition, and product advantages to customers at every level
- Planning, Visits & Execution
- Planning and delivering regular, high-quality customer visits using structured CRM-led journey planning
- Agreeing account targets and objectives, securing customer buy-in, and adapting plans as markets evolve
- Maintaining accurate CRM records for all activity, opportunities, and specifications
- Product, Training & Specification Support
- Delivering and coordinating product training to build confidence in features, benefits, and technical advantages
- Identifying contract and specification opportunities within Developer and Specification sectors
- Sharing qualified leads with Specification Managers to maximise conversion
- Insight, Reporting & Collaboration
- Producing monthly performance updates against agreed objectives
- Monitoring competitor activity, market trends, and regional movements
- Working closely with internal teams and distribution partners to drive shared commercial goals
- Brand Representation
- Representing the business at trade events, exhibitions, and industry forums
- Hosting and supporting customers at regional and corporate events
- Acting as a professional, credible ambassador for our brands at all times
For This Role We Would Need You To Demonstrate
- You’ll be a motivated, organised sales professional who thrives in a high-activity, field-based role and enjoys building long-term customer relationships.
You’ll Bring
- Proven experience in a field-based sales role within a fast-paced environment
- Strong experience selling into Trade and Retail customers
- Excellent relationship-building skills, adaptable across different customer types
- Strong organisation, planning, and communication capability
- A solutions-focused mindset, with the ability to prioritise and manage your time effectively
- A genuine sense of ownership for your territory and its performance
- Experience working collaboratively with distribution partners to deliver shared results
- A passion for continuous improvement and personal accountability
What Your Colleagues Say About You
- Confident, professional, and credible with customers
- Highly organised with strong attention to detail
- Commercially aware and results-driven
- Proactive, positive, and solutions-oriented
- A supportive team player who builds strong internal and external relationships
Core Competencies
- Cultivates Innovation – Always remain curious
- Active Learner – Take every opportunity to grow your capability.
- Collaborates – Use your network, sharing knowledge and skills.
- Plans and Aligns – Make it relevant, make it purposeful.
Our Purpose, Values & Behaviours
At the heart of everything we do is our belief in being a Home for all, empowering people to Make a Difference. We Think Big, Learn Fast Work It Together Make The Hard Call.
Our Values Guide How We Show Up Every Day
- Aligned in how we work together
- Agile in the face of change
- Accountable to our promises
- Action-led, with integrity and transparency
Why Join Us?
We reward not just the results but the positive impact you make along the way. With a pay-for-performance culture, we value curiosity, collaboration, and the drive to keep improving.
The Benefits
- 33 days holiday (inclusive of Bank Holidays)
- Annual Incentive Plan
- Employee Assistance Programme
- Life Assurance & Pension Plan
- Health & Wellbeing Programme (including health cash plan)
- High Street Reward Scheme & Refer a Friend Programme
- Free Parking & Eye Care support
- Flexible working model
- Employee Recognition Programme
Our Hiring Process
Initial discussion with our Resourcing Team. On-site interview process (1–2 stages depending on role). Successful candidates will be notified, and start dates confirmed. If you haven’t heard from us within 4 weeks, please consider your application unsuccessful.
Note for Recruitment Agencies
We manage our vacancies internally, preferring direct hires and referrals. When needed, we engage agencies from our Preferred Supplier List (PSL). Speculative CVs from agencies not on our PSL will not be considered, and no introduction fee will apply.
Who We Are
Fortune Brands Innovations are a US-based company, listed on the New York Stock Exchange, that owns and develops a dynamic portfolio of brands for homes worldwide. Our specialist kitchen and bathroom division, Fortune Brands Water Innovations, is made up of leading luxury British brands, Shaws, Perrin & Rowe and Victoria + Albert, plus Riobel from Canada. We market these together under the House of Rohl name. In addition, Aqualisa completes our portfolio with its market-leading digital showering technology. Our brands are united by a belief in design, innovation and craftsmanship, leading to beautiful and high-quality products. With manufacturing sites throughout the UK, and a House of Rohl showroom at the Design Centre in London, we currently employ over 600 people, dedicated to delivering excellent products and service throughout our supply chain. A new multi-million pound state-of-the-art facility at the i54 Business Park in Wolverhampton will be completed later this year, generating exciting new opportunities across the business as we continue to grow.
Area Sales Manager employer: Fortune Brands Innovations
Fortune Brands Innovations is an excellent employer that prioritises employee growth and development within a collaborative work culture. Located in Westerham, the company offers a supportive environment where your contributions directly enhance customer satisfaction and sales success, making every day rewarding and impactful.
Contact Details:
Fortune Brands Innovations Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Get out there and network! Attend industry events, trade shows, and local meet-ups. It's all about making connections and being the face of our brand in the London Region.
✨Tip Number 2
Be proactive in reaching out to potential customers. Don’t wait for them to come to you; show them what we can offer and how we can help their business grow.
✨Tip Number 3
Keep your CRM updated and use it to plan your visits effectively. This will help you stay organised and ensure you're making the most of every customer interaction.
✨Tip Number 4
Always follow up after meetings or events. A quick email or call can reinforce relationships and keep us top of mind for future opportunities.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Show Your Sales Savvy:When you're writing your application, make sure to highlight your sales experience. We want to see how you've driven results in previous roles, especially in field-based positions. Use specific examples that demonstrate your ability to grow turnover and build strong customer relationships.
Tailor Your Application:Don’t just send a generic CV and cover letter! Tailor your application to reflect the key responsibilities and skills mentioned in the job description. We love seeing candidates who take the time to align their experiences with what we’re looking for in an Area Sales Manager.
Be Authentic:Let your personality shine through in your written application. We value authenticity and want to get a sense of who you are beyond your professional achievements. Share your passion for sales and how you connect with customers on a personal level.
Apply Through Our Website:Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensures it gets to the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Fortune Brands Innovations
✨Know Your Territory
Before the interview, make sure you have a solid understanding of the London Region. Research the key players in the market, including retailers and distributors. This will help you demonstrate your knowledge and show that you're ready to take ownership of the territory.
✨Build Your Customer Relationship Strategy
Think about how you would approach building relationships with different customer types. Prepare examples of how you've successfully engaged with trade customers or merchants in the past. This will highlight your relationship-building skills and adaptability.
✨Showcase Your Sales Achievements
Be ready to discuss specific sales targets you've met or exceeded in previous roles. Use numbers and percentages to quantify your success. This will illustrate your results-driven mindset and commercial awareness, which are crucial for this role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle certain situations, like adapting plans based on market changes or collaborating with distribution partners. Think through your responses ahead of time, using the STAR method (Situation, Task, Action, Result) to structure your answers.
