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- Tasks: Support channel marketing strategies through event planning, content creation, and lead management.
- Company: Fortra is a dynamic tech company focused on breaking the attack chain with innovative solutions.
- Benefits: Enjoy competitive salaries, flexible work options, and opportunities for personal and professional growth.
- Why this job: Join a fun, collaborative team tackling meaningful challenges while driving growth and engaging with partners.
- Qualifications: Bachelor's degree in Marketing or related field; 2-4 years of relevant experience required.
- Other info: Willingness to travel up to 10% is necessary.
The predicted salary is between 28800 - 42000 £ per year.
Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
The Channel Marketing Specialist will play a pivotal role in supporting the execution of channel marketing strategies. This position requires a dynamic individual who excels in channel event logistics and analysis of key marketing initiatives with our channel partners. This includes event planning, content creation, lead management, and ensuring smooth communication across various marketing channels. You will collaborate closely with Channel Account Managers, Growth Marketing, and Product Marketing. The ideal candidate will have a strong understanding of digital marketing and event management with a passion for driving growth and engaging with partners.
WHAT YOU'LL DO- In-Person Event Planning & Logistics:
- Assist in the coordination and execution of in-person events such as partner conferences, tradeshows, and customer/partner meetups.
- Oversee logistical details, including venue coordination, travel arrangements, catering, and promotional materials.
- Support the creation and maintenance of event timelines and budgets.
- Act as a liaison between vendors, partners, and internal teams to ensure events run smoothly.
- Assist in developing event messaging, collateral, and presentations for partner engagement.
- Track, analyze, report, measure, and communicate program results.
- Manage the logistics of virtual webinars, including scheduling, registration, and technical setup.
- Partner internally on the creation of content and promotional strategies for webinars.
- Collaborate with internal teams to ensure webinars align with broader channel marketing strategies and goals.
- Provide on-the-day support during webinars, managing attendee engagement and troubleshooting any issues.
- Partner Marketing Support:
- Aid channel partners with marketing materials, campaign assets, and training to help drive sales initiatives.
- Assist in developing and implementing co-branded marketing campaigns for partners.
- Measure and report on campaign performance, providing insights for optimization.
- Administrative & Reporting Tasks:
- Maintain an up-to-date directory of events, webinars, and partner activities.
- Prepare regular reports to evaluate event and campaign success, including metrics such as attendance, engagement, and ROI.
- Provide recommendations to leadership based on program results.
- Assist in managing marketing budgets and tracking expenses related to marketing programs.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2-4 years of experience in marketing, event planning, or a related field, preferably in the technology industry.
- Experience planning and coordinating in-person events and virtual webinars.
- Strong organizational skills and attention to detail with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Basic understanding of digital marketing strategies, including email marketing and social media.
- Ability to work both independently and collaboratively in a fast-paced, team-oriented environment.
- Strong problem-solving and troubleshooting skills, particularly in fast-paced environments.
- Familiarity with Microsoft Dynamics CRM, Salesforce CRM, marketing automation tools, Wrike, Google Analytics and AdWords is a plus.
- Able and willing to travel as required by the business (up to 10%).
Channel Marketing Specialist employer: Fortra
Contact Detail:
Fortra Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in channel marketing and event management. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work in channel marketing or event planning. Attend relevant webinars or local meetups to build connections that could lead to referrals.
✨Tip Number 3
Showcase your organisational skills by volunteering to help with events or projects, even if they are outside of your current job. This hands-on experience can be a great talking point in your interview.
✨Tip Number 4
Research Fortra’s recent events and marketing campaigns. Being knowledgeable about their initiatives will demonstrate your genuine interest in the company and the role during your discussions.
We think you need these skills to ace Channel Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, event planning, and digital strategies. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for channel marketing and your understanding of the role. Mention specific experiences that align with the responsibilities outlined in the job description.
Showcase Your Skills: In your application, emphasise your organisational skills and attention to detail. Provide examples of how you've successfully managed events or marketing campaigns in the past.
Highlight Team Collaboration: Since the role involves working closely with various teams, mention any previous experiences where you collaborated effectively with others. This will show your ability to work in a team-oriented environment.
How to prepare for a job interview at Fortra
✨Showcase Your Event Planning Skills
Be prepared to discuss your experience with event planning and logistics. Highlight specific events you've coordinated, the challenges you faced, and how you overcame them. This will demonstrate your ability to manage multiple projects and attention to detail.
✨Understand Digital Marketing Fundamentals
Brush up on your knowledge of digital marketing strategies, especially those relevant to channel marketing. Be ready to talk about how you've used email marketing or social media in past roles, as this is crucial for the position.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with others. Be ready to explain how you communicate effectively and resolve conflicts within a team setting.
✨Demonstrate Analytical Skills
The job requires tracking and analysing campaign performance. Prepare to discuss how you've measured success in previous roles, what metrics you focused on, and how you used data to inform decisions. This will show your analytical mindset and ability to drive growth.
