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For Companies At a Glance
- Tasks: Create and execute SEO strategies to boost online presence and drive growth.
- Company: Join the iconic Fortnum & Mason, a leader in extraordinary food and experiences.
- Benefits: Exciting career development opportunities in a unique and rewarding environment.
- Other info: Inclusive workplace committed to nurturing talent and embracing diversity.
- Why this job: Be part of a passionate team shaping the future of digital marketing.
- Qualifications: 4+ years in SEO, strong retail experience, and a data-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the SEO Marketing Manager role at Fortnum & Mason
About Us
Fortnum & Mason is passionate about the search and provision of extraordinary food, joy-giving things, unforgettable experiences and exceptional service.
Fortnum & Mason was founded in London in 1707 and has held Royal Warrants while embracing innovation in a highly entrepreneurial environment. By joining us, you’ll be part of a passionate and ambitious team focused on creating original and joyful experiences for guests and customers.
In return, Fortnum & Mason offers exciting opportunities within a wholly unique and rewarding place to work.
About The Role
We have an exciting, new opportunity to join the Online team at Fortnum & Mason as our SEO Marketing Manager. We’re looking for an enthusiastic SEO specialist with hands-on experience. You’ll work in a fast-paced retail environment, handling traditional SEO requirements and adapting for AI and fragmented search. You will manage the workstream with the agency and internal teams, collaborating towards channel success for Online and the wider business. An understanding of the wider digital marketing mix, particularly Paid Search and the holistic management of the SERP, is crucial.
What You\’ll Do
- Strategy Development: Create and execute comprehensive SEO roadmaps and content strategies aligned with business objectives
- Channel management: Delivery of the SEO channel end-to-end including keyword research, competitor analysis and technical audits
- Reporting: Weekly performance reporting and analysis, providing actionable insight to the business focusing on global incremental growth
- Monitor performance: Use tools such as AHREFS, Botify, Adobe Analytics and GSC
- Agency management: Collaborate with the agency as part of the team and prioritise Tech, Trade, Content, PR and Social actions against priorities
- Best practice: Educate internal teams on SEO best practice and ensure compliance with guidance
- Demand analysis: Use SEO tools to provide demand trend analysis for the business and understand customer behavior across the fragmented search landscape
- Landscape analysis: Stay up-to-date with SEO and ecommerce trends, algorithm updates, industry best practices and AI developments
What We Are Looking For
- 4+ years in SEO roles, ideally with experience in retail
- Proven success managing ecommerce SEO campaigns
- Strong knowledge of site architecture, crawl optimisation, Core Web Vitals and schema
- Real understanding of the impact of AI on SEO
- Digital PR experience is preferred
- Data-orientated approach with excellent attention to detail
- Advanced Excel and analysis of large data sheets is required
- Proven success in delivering results against a plan
- Technical aptitude and experience in troubleshooting technical issues
- A passion for digital marketing, always looking for opportunities to add value
We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace differences to create an inclusive environment.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing
Industries
- Retail and Hospitality
London, England, United Kingdom
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SEO Marketing Manager employer: Fortnum & Mason
Contact Detail:
Fortnum & Mason Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching Fortnum & Mason’s online presence. Understand their current SEO strategies and think about how you can contribute to their goals. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Fortnum & Mason.
We think you need these skills to ace SEO Marketing Manager
Some tips for your application 🫡
Show Your Passion for SEO: When writing your application, let your enthusiasm for SEO shine through! Share specific examples of your past successes and how they align with Fortnum & Mason's mission to create extraordinary experiences.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the SEO Marketing Manager role. Highlight relevant experience in retail SEO and any hands-on work with tools like AHREFS or Adobe Analytics that will make you stand out.
Be Data-Driven: Since this role requires a data-oriented approach, include metrics and results from your previous campaigns. Show us how your analytical skills have led to successful outcomes in your past roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Fortnum & Mason!
How to prepare for a job interview at Fortnum & Mason
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends, especially those related to AI and fragmented search. Be ready to discuss your hands-on experience with tools like AHREFS and Adobe Analytics, as well as how you've successfully managed SEO campaigns in the past.
✨Showcase Your Strategy Skills
Prepare to talk about your approach to creating and executing SEO roadmaps. Think of specific examples where your strategies led to measurable results, and be ready to explain how you align these strategies with business objectives.
✨Collaboration is Key
Fortnum & Mason values teamwork, so be prepared to discuss how you've collaborated with agencies and internal teams in previous roles. Highlight any experiences where you prioritised tasks and worked towards common goals in a fast-paced environment.
✨Data-Driven Insights
Since the role requires a data-oriented approach, come equipped with examples of how you've used data analysis to drive decisions. Be ready to discuss your experience with Excel and how you've turned insights into actionable strategies for growth.