Head of SEO & PPC - Mat Cover in London

Join the Fortnum and Mason Family! Fortnum & Mason is seeking an Interim Head of SEO & PPC to lead our organic and paid search strategy during a maternity cover period. This role will be responsible for ensuring our websites (both domestic and international) remain highly visible and authoritative across Google, Bing and emerging LLM-driven search experiences, while also delivering best-in-class paid search performance in partnership with our external PPC agency. The successful candidate will combine strategic leadership, hands-on expertise, and excellent stakeholder management to drive performance across one of the most iconic luxury retail brands in the world.Job OverviewFortnum & Mason is seeking an Interim Head of SEO & PPC to lead our organic and paid search strategy during a maternity cover period. This role will be responsible for ensuring our websites (both domestic and international) remain highly visible and authoritative across Google, Bing and emerging LLM-driven search experiences, while also delivering best-in-class paid search performance in partnership with our external PPC agency. The successful candidate will combine strategic leadership, hands-on expertise, and excellent stakeholder management to drive performance across one of the most iconic luxury retail brands in the world.Role Logistics & Responsibilities

• Contract: Interim maternity cover
• Duration: 6 months
• Start: Mid-February 2026
• End: September 2026
• Location: London / Hybrid

SEO & GEO (Generative Engine Optimisation) LeadershipOwn and lead the SEO and GEO strategy for fortnumandmason.com and eu.fortnumandmason.com

Ensure strong visibility across:

Google and Bing

AI-driven search experiences (LLMs, AI Overviews, conversational search)

Drive technical, on-page, content and authority optimisation

Partner closely with:

Content, brand and editorial teams

Product and engineering teams

Our external SEO agency

Champion structured data, entity optimisation, content authority and E-E-A-T principles

Monitor and respond to algorithm and LLM landscape changes

Paid Search (PPC) LeadershipAct as senior internal owner of PPC across all markets

Lead and challenge our external PPC agency to deliver:

Best-in-class campaign strategy

Strong ROI, ROAS and incrementality

Continuous testing and optimisation

Oversee:

Brand and non-brand search

Shopping / Performance Max

Seasonal and gifting peaks (e.g. Mother\’s Day and Easter)

Ensure paid activity complements SEO and brand positioning

Commercial & Strategic AccountabilitySet clear performance targets and KPIs across SEO and PPC

Own performance reporting and insight generation

Ensure search supports key trading moments and gifting occasions

Balance growth with brand protection and premium positioning

Essential Skills & ExperienceProven experience leading SEO at scale, ideally for a premium or content-rich brand

Strong understanding of GEO / LLM visibility and the evolving search landscape

Hands-on PPC expertise, with experience leading agencies

Strong commercial mindset and ability to tie activity to revenue outcomes

Excellent stakeholder management and communication skills

Comfortable operating in a fast-paced, seasonal retail environment

Why Join Fortnum & Mason? Competitive salary

A generous store and restaurant discount of up to 40%

25 days holidays (excluded bank holidays) and an extra day off for your birthday

A fantastic subsidised staff restaurant which uses Fortnum\’s ingredients

A range of opportunities to develop and grow personally and professionally

Excellent pension scheme

At Fortnum\’s, we offer more than just a job; we provide the chance to be part of a storied legacy while driving modern, meaningful change. Expect opportunities to grow professionally in a supportive and collaborative environment where every day is extraordinary. If you\’re an international trading expert, with a passion for luxury and creativity, we\’d love to hear from you!We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other\’s differences, to create a truly inclusive environment.In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service and Local Community Awards.

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