At a Glance
- Tasks: Create and analyse engaging email campaigns for a luxury brand.
- Company: Join Fortnum & Mason, a prestigious brand in the heart of London.
- Benefits: Enjoy competitive salary, generous discounts, and 25 days holiday plus your birthday off.
- Other info: Be part of an inclusive team that values your growth and creativity.
- Why this job: Make an impact in digital marketing while working with a renowned luxury food brand.
- Qualifications: 2 years of email marketing experience and a passion for digital communications.
The predicted salary is between 30000 - 40000 £ per year.
Our Head Office department is in the heart of Piccadilly and occupies the 5th & 6th floor of our beautiful flagship store. This central London location offers so much to explore including restaurants, bars, cultural sites, shopping and more, and only a short walk from the Green Park Tube Station and plenty of bus stops.
Fortnum & Mason is seeking an Email Campaign Executive during a maternity cover period. The Email Campaign Executive is responsible for the creation, delivery and analysis of the Fortnum's newsletter emails and automated programmes. This role works very closely with trade, marketing and buying for product support and storytelling, tailoring to varying customer groups across UK, Concierge and International audiences. You will report into the Email Marketing Manager, supporting them with strategic planning.
Responsibilities
- Day-to-day management of the design, build and delivery of all marketing email communications, globally
- Collaboration with online trade and buying/merchandising for product inclusion
- Collaboration with marketing for email copy and content
- Analyse campaign performance to optimise future communications and maximise customer impact and sales
- Ensure all email campaigns comply with current email best practice in the industry
- Creating customer segments
- Support the Email Marketing Manager in delivering the strategy for the channel
- Email content tool training and practical application
- Template creation and testing
- Concierge email creation and delivery
- Develop quality content and proofread copy
- Reporting and analysis of campaign performance
- Database management
- Assist with the day-to-day administration tasks
- Conduct competitor analysis reports
- Support the Digital Marketing team in delivering channel-holistic results
Requirements
- A minimum of 2 years experience within email marketing and using an ESP (Email Service Provider)
- Passionate, ambitious, with a love of learning & takes pride in all they do
- An understanding and appreciation of the Fortnum & Mason brand
- Tenacious, proactive and self-motivated
- Positive, can-do attitude and passion for digital communications
- Excellent literacy and organisational skills
- Results orientated with high attention to detail
- Ability to work independently and as part of a team
- Strong multi-tasking abilities and with an ability to prioritise, work to tight deadlines in a calm and effective way
- Proficiency in Microsoft Office programmes and no fear of technology
- Proficiency in tools such as Google Analytics or Adobe Analytics
- Advanced Excel skills with the ability to analyse and interpret large datasets
- Proven ability to deliver results against forecasts
- A genuine enthusiasm for digital marketing and the luxury food and drink industry
Why Work For Us:
- Competitive salary
- A generous store and restaurant discount of up to 40%
- 25 days holidays (excluded bank holidays) and an extra day off for your birthday
- A fantastic subsidised staff restaurant which uses Fortnum's ingredients
- A range of opportunities to develop and grow personally and professionally
- Excellent pension scheme
We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive environment. In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service and Local Community Awards.
E in London employer: Fortnum & Mason
Fortnum & Mason is an exceptional employer located in the vibrant heart of Piccadilly, London, offering a dynamic work environment that fosters creativity and collaboration. With a commitment to employee growth, competitive salaries, and generous benefits including a substantial store discount and a fantastic subsidised staff restaurant, we prioritise the well-being and development of our team members. Join us to be part of a diverse and inclusive culture where your contributions are celebrated and recognised across various sectors.
StudySmarter Expert Advice🤫
We think this is how you could land E in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and analytics reports. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its email marketing strategies. Be ready to discuss how you can contribute to their goals and share your ideas on improving their campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Fortnum & Mason.
We think you need these skills to ace E in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in email marketing. We want to see how your skills align with the role, so don’t be shy about showcasing your relevant achievements!
Show Your Passion:Let your enthusiasm for digital marketing and the luxury food and drink industry shine through. We love candidates who are genuinely excited about what they do, so share your passion in your application!
Be Detail-Oriented:Attention to detail is key in this role. Double-check your application for any typos or errors before hitting send. We appreciate candidates who take pride in their work, so make sure your application reflects that!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Fortnum & Mason!
How to prepare for a job interview at Fortnum & Mason
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge before the interview. Familiarise yourself with best practices, current trends, and tools like Google Analytics or Adobe Analytics. Being able to discuss your experience with ESPs and how you've used them in past campaigns will show you're ready for the role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of how your insights led to improved results. This could be anything from A/B testing to segmenting customer lists. Demonstrating your ability to interpret data will impress the hiring team.
✨Understand Fortnum & Mason's Brand
Dive deep into the Fortnum & Mason brand before your interview. Understand their values, target audience, and what makes their email campaigns unique. This knowledge will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview. This could be about their email strategy, how they measure success, or what challenges they face in the digital marketing space. Asking thoughtful questions shows your enthusiasm and helps you gauge if the company is the right fit for you.
