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- Tasks: Lead SEO and PPC strategies for a luxury brand during maternity cover.
- Company: Join the iconic Fortnum & Mason team in London.
- Benefits: Enjoy up to 40% discount, 25 days holiday, and a subsidised staff restaurant.
- Why this job: Be part of a storied legacy while driving modern change in a collaborative environment.
- Qualifications: Proven SEO leadership experience and hands-on PPC expertise required.
- Other info: Opportunities for personal and professional growth in a fast-paced retail setting.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Fortnum & Mason is seeking an Interim Head of SEO & PPC to lead our organic and paid search strategy during a maternity cover period. This role will be responsible for ensuring our websites (both domestic and international) remain highly visible and authoritative across Google, Bing and emerging LLM‑driven search experiences, while also delivering best‑in‑class paid search performance in partnership with our external PPC agency. The successful candidate will combine strategic leadership, hands‑on expertise and excellent stakeholder management to drive performance across one of the most iconic luxury retail brands in the world.
Role Logistics & Responsibilities
- Contract: Interim maternity cover
- Duration: 6 months
- Start: Mid‑February 2026
- End: September 2026
- Location: London / Hybrid
Own and lead the SEO and GEO strategy for fortnumandmason.com and eu.fortnumandmason.com. Ensure strong visibility across: Google and Bing, AI‑driven search experiences (LLMs, AI Overviews, conversational search). Drive technical, on‑page, content and authority optimisation. Partner closely with: Content, brand and editorial teams, Product and engineering teams, and our external SEO agency. Champion structured data, entity optimisation, content authority and E‑E‑A‑T principles. Monitor and respond to algorithm and LLM landscape changes.
Paid Search (PPC) Leadership
- Act as senior internal owner of PPC across all markets
- Lead and challenge our external PPC agency to deliver: best‑in‑class campaign strategy, strong ROI, ROAS and incrementality, and continuous testing and optimisation
- Oversee: Brand and non‑brand search, Shopping / Performance Max, and Seasonal and gifting peaks (e.g. Mother’s Day and Easter)
- Ensure paid activity complements SEO and brand positioning
Commercial & Strategic Accountability
- Set clear performance targets and KPIs across SEO and PPC
- Own performance reporting and insight generation
- Ensure search supports key trading moments and gifting occasions
- Balance growth with brand protection and premium positioning
- Proven experience leading SEO at scale, ideally for a premium or content‑rich brand
- Strong understanding of GEO / LLM visibility and the evolving search landscape
- Hands‑on PPC expertise, with experience leading agencies
- Strong commercial mindset and ability to tie activity to revenue outcomes
- Excellent stakeholder management and communication skills
- Comfortable operating in a fast‑paced, seasonal retail environment
Benefits
- A generous store and restaurant discount of up to 40%
- 25 days holidays (excluding bank holidays) and an extra day off for your birthday
- A fantastic subsidised staff restaurant which uses Fortnum’s ingredients
- A range of opportunities to develop and grow personally and professionally
Why Join Fortnum & Mason?
At Fortnum’s, we offer more than just a job; we provide the chance to be part of a storied legacy while driving modern, meaningful change. Expect opportunities to grow professionally in a supportive and collaborative environment where every day is extraordinary. If you’re an international trading expert, with a passion for luxury and creativity, we’d love to hear from you!
Equal Opportunity Statement
We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive environment.
Head of SEO & PPC - Mat Cover employer: Fortnum & Mason
Contact Detail:
Fortnum & Mason Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO & PPC - Mat Cover
✨Tip Number 1
Network like a pro! Reach out to your connections in the SEO and PPC world. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO and PPC expertise. This can be a great conversation starter during interviews and shows potential employers what you can bring to the table.
✨Tip Number 3
Prepare for the interview by researching Fortnum & Mason’s current SEO and PPC strategies. Be ready to discuss how you can enhance their visibility and performance. Tailoring your approach will show them you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on being part of the StudySmarter community. Let’s get you that dream job!
We think you need these skills to ace Head of SEO & PPC - Mat Cover
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of SEO & PPC role. Highlight your experience with SEO and PPC strategies, especially in luxury retail, to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Include specific metrics or examples that demonstrate how you've driven performance in previous roles.
Be Authentic: Let your personality shine through in your application. We love candidates who are genuine and passionate about what they do, so don’t be afraid to express your enthusiasm for the role and Fortnum & Mason!
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at Fortnum & Mason
✨Know Your SEO & PPC Inside Out
Before the interview, make sure you brush up on the latest trends in SEO and PPC. Understand how to optimise for both organic and paid search, especially in the context of luxury retail. Be ready to discuss specific strategies you've implemented in the past and how they can apply to Fortnum & Mason.
✨Showcase Your Stakeholder Management Skills
This role requires excellent stakeholder management, so prepare examples of how you've successfully collaborated with different teams. Think about times when you’ve led cross-functional projects or worked closely with external agencies, and be ready to share those stories.
✨Be Ready for Technical Questions
Expect questions that dive deep into technical aspects of SEO and PPC. Brush up on structured data, E-E-A-T principles, and the latest algorithm changes. Being able to speak confidently about these topics will show your hands-on expertise and strategic thinking.
✨Align with Fortnum & Mason's Brand Values
Research Fortnum & Mason’s brand identity and values. Think about how your experience aligns with their premium positioning and how you can contribute to maintaining their authority in the market. Showing that you understand their brand will set you apart from other candidates.
