Head of Marketing Planning (Maternity Cover - 4 days a week)

Role Purpose:

Maternity Cover – 12 Months - 4 Days a Week

Turn Fortnum’s three-year Business Plan, major new product launches and seasonal priorities into compelling, customer-led propositions and clear, fully funded marketing briefs.

Working across the business, the Head of Marketing Planning shapes plans up to 24 months ahead and hands over prioritised briefs to the Head of Marketing Operations at least nine months before launch.

The role connects long-term business ambitions with campaign planning, bringing teams together around shared priorities and using customer insight and campaign learning to strengthen future activity.

Responsibilities

• Lead marketing’s contribution to proposition and product development, helping make Fortnum’s relevant to more people, more often.

• Translate business priorities and customer insights into clear campaign propositions, objectives and fully funded briefs.

• Shape strategic and creative plans up to 18 months ahead, ensuring briefs enter the marketing process at least nine months before launch, to handover to Head of Marketing Operations to create creative campaigns.

• Lead a collaborative planning process across Buying, Strategy, Customer Insight, Design and other key teams, aligning priorities and streamlining ways of working.

• Represent marketing in development and creative sessions for major launches, ensuring customer needs inform decisions from the outset.

• Lead regular campaign reviews (or ‘Wash Ups’) with Marketing & Online, attend Buying meetings and apply learning to future plans.

• Monitor customer, competitor and marketing trends, sharing insights to inform current communications and future briefs.

Experience and Qualifications

• A dynamic, flexible, multi-channel communications professional with broad all-round marketing & communications experience and a strong strategic focus.

• An ability to instil structure and process into a multi-functional team to liberates people’s very best work

• Strong leadership experience of working within a multi-functional marketing communications team, evidence of building a high performing team culture.

• Strong strategic mindset and desire to push strategic and creative boundaries for maximum business results, allied to a data-orientated approach with a desire to consistently improve results.

• Excellent interpersonal skills, strong written communication and presentation skills, comfortable with presenting to small and large groups across all areas of the business.

• Ability to manage healthy debates and bring teams together to achieve positive business results.

Competencies, Behaviors and Skills

• Collaborative and caring, with the ability to find joy in the everyday.

• Positive, can-do attitude.

• Passionate, ambitious, with a love of learning & takes pride in all they do.

• Tenacious, proactive and self-motivated, able to work independently and as part of a team.

• Attention to detail; always looking to improve.

• Enjoys working in a fast-paced environment.

• Strong multi-tasking abilities and with an ability to prioritise, work to tight deadlines in a calm and effective way.

• A passion for creativity, food, drink and all things retail.

We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive environment

In the last year alone, our people have been recognised and celebrated, winning awards for their outstanding contributions to Retail, Technology, Global Hospitality & Tourism, Visual Merchandising & Display, Customer Service and Local Community Awards