At a Glance
- Tasks: Create and analyse engaging email campaigns for a luxury brand.
- Company: Join Fortnum & Mason, a prestigious name in luxury food and drink.
- Benefits: Enjoy up to 40% discount, 25 days holiday, and a subsidised staff restaurant.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team and make an impact in digital marketing.
- Qualifications: 2 years of email marketing experience and a passion for digital communications.
The predicted salary is between 30000 - 40000 £ per year.
Our Head Office department is in the heart of Piccadilly and occupies the 5th & 6th floor of our beautiful flagship store. This central London location offers so much to explore including restaurants, bars, cultural sites, shopping and more, and only a short walk from the Green Park Tube Station and plenty of bus stops.
Fortnum & Mason is seeking an Email Campaign Executive during a maternity cover period. The Email Campaign Executive is responsible for the creation, delivery and analysis of the Fortnum’s newsletter emails and automated programmes. This role works very closely with trade, marketing and buying for product support and storytelling, tailoring to varying customer groups across UK, Concierge and International audiences. You will report into the Email Marketing Manager, supporting them with strategic planning.
Responsibilities
- Day-to-day management of the design, build and delivery of all marketing email communications, globally
- Collaboration with online trade and buying/merchandising for product inclusion
- Collaboration with marketing for email copy and content
- Analyse campaign performance to optimise future communications and maximise customer impact and sales
- Ensure all email campaigns comply with current email best practice in the industry
- Support the Email Marketing Manager in delivering the strategy for the channel
Additional responsibilities:
- Email content tool training and practical application
- Template creation and testing
- Concierge email creation and delivery
- Develop quality content and proofread copy
- Reporting and analysis of campaign performance
- Database management
- Assist with the day-to-day administration tasks
- Conduct competitor analysis reports
- Support the Digital Marketing team in delivering channel-holistic results
Requirements
- A minimum of 2 years experience within email marketing and using an ESP (Email Service Provider)
- Passionate, ambitious, with a love of learning & takes pride in all they do
- An understanding and appreciation of the Fortnum & Mason brand
- Tenacious, proactive and self-motivated
- Positive, can-do attitude and passion for digital communications
- Excellent literacy and organisational skills
- Results orientated with high attention to detail
- Ability to work independently and as part of a team
- Strong multi-tasking abilities and with an ability to prioritise, work to tight deadlines in a calm and effective way
- Proficiency in Microsoft Office programmes and no fear of technology
- Proficiency in tools such as Google Analytics or Adobe Analytics
- Advanced Excel skills with the ability to analyse and interpret large datasets
- Proven ability to deliver results against forecasts
- A genuine enthusiasm for digital marketing and the luxury food and drink industry
Why Work For Us
- A generous store and restaurant discount of up to 40%
- 25 days holidays (excluded bank holidays) and an extra day off for your birthday
- A fantastic subsidised staff restaurant which uses Fortnum’s ingredients
- A range of opportunities to develop and grow personally and professionally
- We are committed to developing your career and nurturing your talent, regardless of age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race; religion or belief; sex; sexual orientation. We respect and embrace each other's differences, to create a truly inclusive environment.
E-Mail Marketing Campaign Executive - FTC 10 months employer: Fortnum & Mason
Fortnum & Mason, located in the vibrant heart of Piccadilly, is an exceptional employer that offers a dynamic work environment enriched by the cultural and culinary delights of London. With a strong commitment to employee development, generous benefits including up to 40% discount in-store and a subsidised staff restaurant, as well as a focus on inclusivity and personal growth, we ensure our team members thrive both professionally and personally. Join us to be part of a passionate team dedicated to delivering excellence in the luxury food and drink industry.
StudySmarter Expert Advice🤫
We think this is how you could land E-Mail Marketing Campaign Executive - FTC 10 months
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace E-Mail Marketing Campaign Executive - FTC 10 months
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Fortnum & Mason from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Fortnum & Mason specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Fortnum & Mason
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Fortnum & Mason, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Fortnum & Mason you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Fortnum & Mason that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Fortnum & Mason, so think on your feet and don't hesitate to showcase your creativity!
